‘Most shoppers inclined to purchase products with recyclable packaging’

A good majority (59 per cent) of consumers don’t approve of the excessive use of plastic in stores, while most (63 per cent) recognise metal as a more sustainable alternative, states a recent report.

According to a Europe wide survey commissioned by metal packaging giant Eviosys, 57 per cent of consumers are willing to pay more for products in sustainable packaging, with 82 per cent more inclined to purchase a product if it is in metal packaging, knowing metal’s infinitely recyclable nature.

This preference is not just a nod to sustainability but also a reflection of the evolving consumer value system, where 70 per cent prioritise reusability and recyclability over luxurious or uniquely designed packaging.

On the business front, the survey shows a strong industry response to consumer demands, with 90 per cent of businesses investing in sustainable packaging research or implementation in the past year.

However, challenges remain, with a third citing cost constraints as a significant barrier to adopting more sustainable options. However, with 98 per cent of businesses now exhibiting an awareness of the recycling processes and the sustainability of packaging materials, the next step for businesses is to engage with their customers on these issues and foster a shared responsibility along the value chain. 

Laetitia Durafour, marketing director at Eviosys, says, “There are only two permanent materials that can be recycled over and over again infinitely: glass and metal, the other packaging materials will end up in waste at one point in time. As a metal packaging producer, we need to support the brands in their transition to the powerful and truly circular packaging material that metal can be with more clarity and education for consumers.”

“Our research and development focusses strongly on addressing the dual challenges of economic viability and environmental responsibility.

“We work with our customers to provide products which best meet their needs and the needs of their consumers, as well as educating them on how best to drive a sustainable transition in packaging. Ecopeel is a testament to our commitment to innovation that meets the market’s current and future needs,” Durafour continues.