Most UK shoppers believe that retailers need to continuously invest in new technologies to meet evolving consumer demands, states a new study, which highlights that most Britons want to integrate new technologies in their shopping experience, both online and in-store.
Groceries and pharmaceutical products are two of the most frequently shopped categories in physical stores, shows Klarna’s Quarterly Shopping Pulse, which explores evolving shopping habits across 11 countries.
It shows that 8 in 10 (80 per cent) UK shoppers believe that retailers need to continuously invest in new technologies to meet evolving consumer demands, which is more than in any other country.
About 1 in 2 shoppers believe that frictionless payments, both in store (48 per cent) and online (46 per cent), should be a retailer’s top priority, as Brits are looking to save time from filling out lengthy checkout forms and standing in queues.
Technologies that provide better personalised services, such as digital recognition, and product recommendations, also rank high in the UK. The younger generations are also keen on virtual and augmented reality technology such as virtual stores and dressing rooms, with 40 per cent of Millennials thinking online retailers need to invest in these technologies.
“UK shoppers are tech savvy and their online shopping preference currently ranks ahead of all the other countries in our report. Brits crave digitalisation and expect retailers to invest in new technology that gives them a better shopping experience, especially when it comes to faster checkouts and frictionless payments”, says Viveka Söderbäck, Consumer Trend Expert at Klarna.
Klarna’s data also suggests that 57 per cent of UK shoppers would prefer to do all of their shopping online if they had to choose. Most UK shoppers think that they will get the lower price (76 per cent), they’ll find a wider assortment of products (74 per cent) and they will save more time (78 per cent) when shopping online, says new data.
To use this website you must be aged 18 years or over. Please verify your age before entering the site.
