- All independent retail partners will have the opportunity to earn up to a 6 per cent volume rebate from July.
- Wholesale prices offered to franchise retailers will always be lower than retail prices in company-owned stores.
- Partners will benefit from Morrisons own brand range, including The Best range.
- Phased roll-out of Morrisons More Card for independent retailers this summer.
Morrisons has announced enhanced terms for its independent retail partners as it continues to grow its convenience business.
Morrisons currently has around 1,700 Morrisons Daily stores - a large proportion of which are owned and operated by independent retailers. From July, all independent retail partners will have the opportunity to earn up to a 6 per cent volume rebate, up from the previous cap of 1.5 per cent.
Morrisons has also reaffirmed its commitment to ensure that the wholesale prices offered to franchise retailers will always be lower than the retail prices in its company-owned Morrisons Daily stores.
Partners will also be able to benefit from Morrisons own brand range, including its premium The Best range which offers customers outstanding quality and value.
The business said the strength of the Morrisons brand helps accelerate growth for new franchise partners and all Morrisons Daily stores offer customers a carefully tailored mix of own brand products alongside branded favourites. Morrisons focus on fresh lines, particularly its bakery offer, also helps to quickly generate a positive margin for retailers.
In recent months, Morrisons has invested significantly in its logistics network and its Swan Valley site has seen the creation of a new dedicated ambient distribution centre which has materially enhanced Morrisons ability to service its franchise customers.
Phased roll-out of Morrisons More Card
This summer, Morrisons independent retailers will become the first in the sector to have access to a supermarket loyalty scheme as Morrisons More Card begins a phased roll-out. Not only will this allow customers to access More Card Prices in their local convenience store but they will also be able to earn More Card Points on their purchases.
A breadth of new senior leaders have also joined the business in recent months to help drive strategic growth. These include Michael Kosciukiewicz, in the newly created role of Supply Chain & Logistics Director for Convenience and Wholesale, and Victoria Lockie, as the new Head of Wholesale - Strategic Projects and Acquisitions, who brings with her over 35 years of experience in the sector.
Paul Dobson, Morrisons Director for Wholesale Convenience, said: “We have made significant strides in recent months to strengthen our Morrisons Daily proposition and set ourselves up for future growth. Our new and existing franchise partners are pivotal to our overall success and the team and I have been out and about listening to feedback from them and their customers, seeing first hand what is working well and what we need to improve on. We’re excited to implement these enhanced terms for our independent retail partners and confident they will help us meet our ambitious growth plans for our Morrisons Daily estate.”