Gander, the food waste reduction platform helping retailers recover value from surplus stock, has been approved as a supplier for Morrisons Daily.
The approval enables Morrisons Daily to use Gander’s technology to sell surplus and short-dated food via the Gander app, helping to reduce waste and provide local shoppers with access to discounted food.
Gander will integrate via the EPOS providers Morrisons Daily works with, ensuring a seamless rollout and minimal operational disruption for stores.
Designed to fit easily into existing store processes, Gander provides a simple, data-led way to manage surplus stock without adding complexity in-store. Reduced items are automatically uploaded to the Gander app in real time, increasing visibility and accelerating sell-through.
Ian Bacon, Head of Convenience Sales at Gander, said: “Being approved as a supplier for Morrisons Daily is an important step for Gander. Retailers are looking for practical solutions that work in the real world. This gives them access to a proven platform that reduces waste, supports profitability and delivers value back into their local communities.”
Raj Takhar at Morrisons Daily, added: “We are pleased to approve Gander as a supplier for Morrisons Daily franchisees, giving them access to an additional tool to help reduce food waste while supporting their local customers.
“Food waste reduction remains a key focus for our retailers. Solutions like Gander offer a practical way to improve margin recovery while supporting our wider sustainability ambitions.”
Gander already works with a number of Morrisons Daily independent retailers including E C Ashton & Son, Freedom Convenience and Newhaven, as well as ‘Together With Morrisons’ retailers Filco, Warners & Chiltern stores.
Alex Kapadia, of Freedom Convenience, has had Gander in his store in Northampton for three years and says the impact has been significant.
“Gander offers us a simple way to advertise our reduced food section to our customers. It allows us to reduce waste and also be braver when listing new ranges, as we have a way to sell them through at near cost price if they don’t sell.”
Prior to introducing Gander, the store’s daily sell-through rate on reduced items averaged 45%. Following implementation, this increased to 70%. A year later, the store began selling its Gander-listed reduced items via Snappy Shopper, pushing sell-through rates further, frequently reaching between 80–90%.
Kapadia has also seen a shift in customer behaviour.
“We reduce items that are going out of date the next day at 8pm each night. Some customers have picked up on this routine, and we often wake up to overnight Snappy Shopper orders where customers have ordered multiple reduced items for delivery first thing in the morning.”
Operationally, the store has also been able to adjust its markdown strategy. “We now reduce our food by 40% rather than 50%, and we still achieve strong sell-through,” he said.
By increasing visibility of reduced stock and driving faster clearance, Gander is enabling Morrisons Daily franchisees to recover more value from surplus lines while strengthening their local value proposition.