Morrisons is boosting its convenience loyalty proposition with a nationwide Double Points promotion for More Card customers shopping in Morrisons Daily stores.
Running from 26 January to 8 February, the limited-time offer allows More Card holders to earn 10 points on every product they buy – double the usual rate – across the full in-store range. The promotion is available in all Morrisons Daily convenience stores, including the Channel Islands, but excludes Motor Fuel Group sites.
The initiative follows Morrisons’ continued investment in its More Card scheme, including a new promotion launched in November exclusively for franchise stores, as the retailer looks to strengthen engagement with convenience shoppers and drive repeat visits.
Under the latest campaign, customers can collect extra points whether they are picking up food on the go, topping up essentials or completing a small local shop. Points earned can be converted into Morrisons Fivers for future supermarket shops, while members also benefit from exclusive prices, personalised offers and rewards via the More Card app.
Gareth Lloyd, director of loyalty at Morrisons, said the promotion is designed to reward customers for everyday convenience purchases, not just big weekly shops.
“From quick top-ups on the way home to everyday essentials like milk or a loaf of bread, Morrisons Daily is designed for those convenient, everyday moments,” he said. “The Morrisons More Card rewards customers even when they’re not doing a full weekly shop, and with double points on offer, even those smaller local purchases will help to top up your points, giving shoppers even more value every time they visit us.”