Morrisons has opened a brand new Morrisons Daily store in Shoreditch in partnership with Eleni Retail Ltd, offering a fresh and affordable shopping experience for the local East London community while expanding its central London presence. The new store opening has created nine jobs for the local community.
Located beneath the Shoreditch iQ Student Accommodation building, the new 2,200 sq ft store is in the heart of a busy area. It will provide commuters, students, and nearby residents with everything from fresh food and daily essentials to convenient food-to-go.
The store is operated by Eleni Retail Ltd and run by Satar and Mgdad, whose family has successfully operated a number of convenience stores across London for many years. By partnering with Morrisons Daily, they are taking the business forward with the support of a nationally recognised supermarket brand. The new store layout will bring the local community a wide selection of everyday essentials and trusted favourites, while also offering rewards through the popular More Card loyalty programme.
“We’re really excited to bring our quality products to even more people in London with the new Shoreditch store, as well as welcoming some fantastic new partners to the Morrisons Daily family,” said Victoria Lockie, Head of Wholesale Strategic Projects & Acquisitions at Morrisons. “This store includes a wide variety of our own brand range and it’s a great example of how our franchise model helps independent retailers while giving local customers even more of the value, range and quality they expect from Morrisons. The team has worked incredibly hard to ensure that the needs of their customers are met and we can’t wait to welcome the community to their new local store.”
Satar and Mgdad, Managing Directors of Eleni Retail Ltd, said: “We are excited to become part of the local community as a Morrisons Daily. Partnering with such a well-known brand means we can offer our customers more choice and the products they know and love, serving as the convenient store they rely on every day. We can’t wait to welcome everyone through the doors and make this their go-to local store.”