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Moo Free adds to festive favourites with Olivia the Bear and White Choccy Snowball

Moo Free adds to festive favourites with Olivia the Bear and White Choccy Snowball
Andy Marino
By Andy MarinoOct 01, 2021
Andy Marino
Andy was born in London just in time to see England win the World Cup, and much later began his career in academia, gaining a PhD in American Literature and lecturing at several universities, including Maryland and Gothenburg in Sweden, and pursuing a sideline in sheep-farming before moving back to London and becoming a literary agent and TV documentary-maker (working for various broadcasters and making series such as the BBC’s Monsoon Railway, set in Bengal). He has written several biographies, including the Second World War story American Pimpernel, and became the official biographer of India’s Prime Minister (then Chief Minister of Gujarat) publishing Narendra Modi, a Political Biography (Harper Collins). Andy joined Asian Media Group in 2018, his first “proper” job, and has been there ever since, believing that, while trade journalism might not save the world, it might just save journalism.
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Free-from and vegan chocolate brand Moo Free is launching two new Christmas products to extend is existing festive range – Olivia the Bear and White Choccy Snowball.

Growing at an average 30 per cent year on year, Moo Free has won more than 100 Free-From and Vegan Awards. Its popularity stems from its appeal to those with allergies or who are following a plant-based or vegan diet. The product range is free from dairy, gluten and soya and uses high quality, ethical chocolate.

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Moo Free’s new Olivia the Bear White Chocolate (RRP: £2.99) is being introduced following on from the popularity of its milk chocolate counterpart, Oscar the Bear. Olivia is made using Moo Free’s white chocolate, which is creamy in both taste and texture. Gluten-free, soya-free and suitable for vegans, Olivia is the perfect stocking filler for those with allergies or intolerances. The second new Christmas treat from Moo Free is the White Choccy Snowball (RRP: £2.50) containing vegan marshmallows and honeycomb.

In addition to these two new white chocolate products, Moo Free will be bringing back its festive favourites this Christmas. The range includes a choice of Advent Calendars, a Selection box and a host of Santa- and Snowman-shaped chocolate bars and festive figures. Each product is guaranteed to be free-from gluten, dairy and soya.

Moo Free’s sustainability credentials are robust too. The brand sends zero waste to landfill and helps cocoa farmers by using ethically sourced UTZ/Rainforest Alliance cocoa, as well as organic cocoa from the Dominican Republic.

“Sales of our Christmas range have enjoyed double digit growth each year, alongside the success of our all-year-round range," said Andrea Jessop, CEO. "We are appealing to the increasing number of people following a range of diets from gluten free to vegan. Our 2021 Christmas range is the largest yet with something for everyone, so we would urge retailers to stock up early.”

andrea jessopmoo free

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