- Monster adds new flavour to Juiced line-up – Monster Viking Berry
- Latest NPD follows a strong 12 months, which has seen Monster add £140m to its retail value whilst still delivering double digit volume growth
Coca-Cola Europacific Partners Great Britain Limited (CCEP) is bringing even more flavour and attitude to the energy drinks chiller with an exciting addition to its successful Monster Juiced Range: Monster Juiced Viking Berry.
The Monster Juiced range is up 17.5 per cent in value, and now worth over £342m in GB. It’s renowned for consistently delivering best-in-class NPD, with every new flavour launch since 2018 ranking as either the number one or number two category NPD in its launch year.
Monster embraces Viking power
Inspired by wild Nordic berries and Scandinavian fruit, Monster Juiced Viking Berry is available now in plain and price-marked cans. It combines the powerful Monster Energy blend with real fruit juices and exotic flavours in a distinctive purple berry liquid that delivers a whole new taste experience.
The striking can design features Viking warriors against a Scandinavian backdrop, with the iconic Monster claw front and centre to deliver maximum stand-out on shelf.
Berry flavours are among the fastest growing in beverages, increasing by 20 per cent year-on-year, while flavoured energy continues to be a key category driver, now worth £1.2bn in GB and growing at 20.1 per cent over the past year. Monster Juiced Viking Berry is perfectly placed to tap into both trends, and has already become Monster's third best-selling Juiced flavour in the US.
Convenience retailers can request Monster Juiced Viking Berry POS materials and download digital assets via My.CCEP.com to help bring the launch to life in-store.