Coca-Cola Europacific Partners Great Britain Limited (CCEP) has announced the addition of a new flavour to its Monster Juiced range: Viking Berry.
Inspired by wild Nordic berries and Scandinavian fruit, Monster Juiced Viking Berry is available now in plain and price-marked cans. It combines the Monster Energy blend with real fruit juices and exotic flavours in a distinctive purple berry liquid that delivers a whole new taste experience.
The striking can design features Viking warriors against a Scandinavian backdrop, with the iconic Monster claw front and centre to deliver maximum stand-out on shelf.
Berry flavours are among the fastest growing in beverages, increasing by 20 per cent year-on-year [Glanbia Nutritionals], while flavoured energy continues to be a key category driver, now worth £1.2 billion in GB and growing at 20.1 per cent over the past year [Nielsen GB, 52w/e 27.12.25].
CCEP said Monster Juiced Viking Berry is perfectly placed to tap into both trends, and has already become Monster's third best-selling Juiced flavour in the US.
Meanwhile, the Monster Juiced range is up 17.5 per cent in value, and now worth over £342 million in GB. It’s renowned for consistently delivering best-in-class NPD, with every new flavour launch since 2018 ranking as either the number one or number two category NPD in its launch year.
“More than half of energy drinks' innovation sales over the last year have come from Monster’s NPD – which has helped us grow our value sales by a massive £140m. And shoppers can’t get enough of our flavour-packed Monster Juiced range,” Rob Yeomans, vice-president, commercial development at CCEP GB, commented.
“Monster Juiced Viking Berry is absolutely flying in the US, and we're confident it will deliver the same success here in GB. This latest launch continues our strategy of broadening energy's appeal through exciting flavour variety, making energy drinks more relevant for more occasions, particularly with food.
“Viking Berry’s bold Nordic-inspired story and striking design makes it one of our most daring launches yet and we can’t wait to see how retailers get behind it and bring the Monster attitude and culture to life in store.”
Convenience retailers can request Monster Juiced Viking Berry POS materials and download digital assets via My.CCEP.com to help bring the launch to life in-store.
Monster Juiced Viking Berry joins the now ten-strong Monster Juiced line-up and is the latest in a strong pipeline of innovation across the Monster portfolio, with successful 2025 launches including Monster Ultra Fantasy Ruby Red, Monster Juiced Rio Punch and Monster Lando Norris Zero Sugar.