Mondelēz International has announced plans to invest £15 million into its Bournville site, £11 million of which will be spent to create a new line for Cadbury Dairy Milk tablets.
The company said it will be consolidating the majority of its tablet production at the site, with the new line enabling the production of 125 million more of the sharing bars at Bournville annually, with additional capacity for any future growth.
Alongside the new line, Mondelēz is also planning to invest a further £4 million at the site to increase its chocolate making capacity.
“At a time when manufacturing in the UK is facing significant challenges, it has never been more vital to secure the long-term competitiveness and sustainability of our business,” commented Louise Stigant, UK managing director, Mondelēz International.
“We now have an opportunity at Bournville to further invest in its future as the home and heart of Cadbury by bringing more Cadbury Dairy Milk production to Bournville”
The company said the latest commitment follows more than £80m since 2014 to modernise the Bournville factory, which led to an increase of over 30 per cent in production efficiency.