Mondelēz International is expanding its sugar confectionery range with three new flavours: Maynards Bassetts Tropical Fruit Mix, Sour Patch Kids Paradise Twist and Sour Patch Kids Peach.
Maynards Bassetts
Maynards Bassetts is the UK’s second-biggest candy brand with over 100 years of sweet-making heritage. Its Tropical Fruit Mix is an assortment of Pineapple, Mango, Peach, and Passionfruit flavours in tropical-themed shapes such as a turtle, fish, parrot, shell and starfish.
Maynards Bassetts Tropical Fruit Mix is made with real fruit juice, and is non-HFSS-compliant, and the new addition will be available in a £1 PMP format.
Sour Patch Kids
The new Sour Patch Kids Paradise Twist and Sour Patch Kids Peach NPD follows the success of Sour Patch Kids Blue Raspberry and looks to drive new flavour excitement in the sugar confectionery category.
Sour Patch Kids is one of the fastest-growing confectionery brands, growing 26.9 per cent year-on-year. Last year’s innovation Sour Patch Kids Blue Raspberry was the second biggest candy NPD launch in 2025, and the flavour has now become the second most popular Sour Patch Kids product in the UK.
“With shoppers increasingly looking for more adventurous taste experiences, particularly within fruity and sour candy, these launches tap directly into demand for exotic flavours while offering retailers trusted brands with strong growth momentum,” said Isabella Taylor, Junior Brand Manager, Candy, Mondelēz International.
Both Sour Patch Kids Paradise Twist and Peach will be available in £1.25 PMP format, and
Maynards Bassetts Tropical Fruit Mix will also be supported by the “Set the Juice Loose” campaign which will run from early July until September.