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Mondelēz International unveils new Cadbury Cards designs for 2022

Mondelēz International unveils new Cadbury Cards designs for 2022
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Andy Marino
By Andy MarinoMay 12, 2022
Andy Marino
Andy was born in London just in time to see England win the World Cup, and much later began his career in academia, gaining a PhD in American Literature and lecturing at several universities, including Maryland and Gothenburg in Sweden, and pursuing a sideline in sheep-farming before moving back to London and becoming a literary agent and TV documentary-maker (working for various broadcasters and making series such as the BBC’s Monsoon Railway, set in Bengal). He has written several biographies, including the Second World War story American Pimpernel, and became the official biographer of India’s Prime Minister (then Chief Minister of Gujarat) publishing Narendra Modi, a Political Biography (Harper Collins). Andy joined Asian Media Group in 2018, his first “proper” job, and has been there ever since, believing that, while trade journalism might not save the world, it might just save journalism.
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With new seasons come new shopper occasions, and Mondelēz International is catering for each one of them through new additions to the popular Cadbury Cards range. "Happy Birthday", "Thank You" and "Just for You" messages are being added to the refreshed and redesigned Cadbury Cards sleeves to allow shoppers to pick the perfect occasion for its recipient.

First launched last year, Cadbury Cards are the perfect gift for any chocolate lover; each one has an eye-catching and thoughtful gifting design on the outer pack and contains 20 delicious Cadbury chocolate pralines. There is also a space in the cleverly-designed pack to write a special message for the recipient, bringing a truly personalised experience to the chocolate aisle.

Thank You White Truffle Flowers scaled

Cadbury Cards have already generated over £780k in sales since their launch last year, proving popular among shoppers looking for a convenient yet thoughtful and customisable gift. The refreshed Cadbury Cards range will now be available in four different designs, and in two variants: Hazelnut Creme Hearts and White Chocolate Truffle Flowers. This gives the range relevance across a wide variety of shopper occasions, from Father’s Day to Valentine’s, or simply "just because"! For retailers, this proposition will allow them to drive incrementality in their stores and take advantage of the many seasonal and everyday gifting opportunities all year round.

Product Weight: 112-114g

RRP: £3.00

Case size: 10

cadbury cardsmondelez international

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