Like other brewers, the Coors Light maker has been lifting prices of its products from beers to hard seltzers to shield its margins from soaring material and energy costs that inflated with the war in Ukraine.

Inflation-hit consumers have been trading down from higher-priced beers to cheaper brands, benefiting companies like Molson Coors that also sell mainstream beers and malt beverages at more affordable prices even after having raised prices on them.

Analysts have said carryover price increases from Molson Coors’ second round of hikes taken in 2022 would be the primary driver for the company during the first quarter.

Molson Coors’ net sales rose about 6 per cent to $2.35 billion in the quarter ended March 31, beating analysts’ average estimate of $2.23 billion, according to Refinitiv data.

The Chicago, Illinois-based company posted adjusted earnings of 54 cents per share, topping analysts’ expectations of 26 cents. But it maintained full-year 2023 net sales forecast of a low single-digit increase from 2022 on a constant currency basis.

This growth was driven by Molson Coors’ global premiumization strategy and the continued strength of Madri, which is now the eighth-largest brand in the country.

Gavin Hattersley, President and Chief Executive Officer, said, “Our results in the first quarter of 2023 demonstrate the strength of Molson Coors’ foundation across our portfolio of winning brands and business units. These results also reaffirm our belief that we’ve laid the right groundwork to continue growing sustainably in 2023 and in the future.

“We’ve delivered our eighth consecutive quarter of top-line growth and increased our bottom-line on an underlying and constant currency basis by high double digits. Our iconic core brands remain healthy, and our premiumization strategy is working as we see continued momentum across our newest brands in Above Premium Beer and beyond.”