A new canned juice brand promising 100 per cent pure fruit content and bold shelf appeal is aiming to make waves in the UK convenience channel.
Mo-ja is rolling out a range of tropical fruit juices made exclusively from fresh fruit, with no added sugar, preservatives or concentrates, tapping into growing demand from shoppers seeking healthier soft drink alternatives.
Available in Mango, Pink Guava, Watermelon, Passion Fruit and Lychee variants, the drinks come in 320ml slim cans with an RRP of £1.99. Each case contains 12 cans, and the brand is currently offering retailers a buy-five-cases-get-one-free promotion throughout February - just quote “Asian Trader Magazine”!
The company said its juices are produced using a simple process of hand-selecting, washing, peeling and juicing fruit before sealing it in cans to preserve flavour and freshness.
Mo-ja added that its colourful, premium-finish cans have been designed to create strong shelf standout, with clear flavour identification and vibrant fruit imagery aimed at attracting health-conscious shoppers and families looking to avoid sugary soft drinks.
The brand claims early momentum, reporting sales of more than 500,000 cans within its first six months on the market, highlighting its retail potential.
Sham RahmanPhoto: Handout
Mo-ja founder Sham Rahman, who began his career in convenience retail before moving into FMCG sales with major brands including Mars, said the range was developed to offer a genuinely pure juice option.
“After decades of supporting other brands, I wanted to create something of my own … a drink that was genuinely pure, with no added sugar, no preservatives and no concentrates,” he said. “Mo-ja is a healthier, guilt-free juice that never compromises on taste.”
He added that the brand aims to give retailers a product that delivers both quality and strong visual impact, while meeting rising shopper demand for simple, natural beverages.
Mo-ja said its combination of 100 per cent fruit content, tropical flavours and eye-catching packaging makes it a strong addition to convenience chillers, particularly as consumer interest in healthier drink options continues to grow.