Spanish foods supplier Mevalco has introduced Smoked Butter by Rooftop Smokehouse to its retail range - a distinctive, artisan product designed to add theatre, provenance and premium appeal to the butter fixture.
Crafted using traditional smoking techniques, the butter is slowly infused with carefully selected wood smoke, creating a refined balance of creaminess and gentle warmth. The smoking process enhances – rather than overwhelms – the natural richness of the butter, resulting in a versatile product that brings something genuinely different to shelf.
Smoked Butter provides flexibility across independent retail, farm shops and deli counters. Its strong provenance story, artisan credentials and everyday usability make it an attractive addition for retailers looking to drive premiumisation within dairy.
“Consumers are increasingly looking for small, premium touches that transform everyday dishes. Smoked Butter offers retailers a simple way to introduce something distinctive into the category – artisan, versatile and full of character,” said David Menéndez, Managing Director of Mevalco.
Available in 200g formats and wrapped in wax paper.