Merseyside wholesaler reveals new look

Wholesaler Regal has revealed a fresh new look as a key part of the company’s ambitious growth plans.

The wholesale distributor is also collaborating with a number of suppliers in household, professional and health & beauty categories to offer a broader and more competitive range of products.

Established in 1984, Regal started life by supplying paper products to independent retailers in Merseyside. The business has grown considerably since then and now supplies thousands of customers with a wide variety of branded goods and distribution services, turning over more than £20 million per year. It is the the leading distributor of branded tissue in the UK, and it operates from a purpose-built 45,000 sq ft warehouse and distribution centre in Bromborough, Wirral.

The rebrand, which was created by North West agency Into the Light, has given the company a fresh, contemporary new look to properly represent Regal as a company today.

Chris Hughes, managing director of Regal, said, “We are excited to unveil our new look to our staff, customers and suppliers. Into The Light have done a brilliant job in creating a brand identity that is positive, warm and friendly but still oozes professionalism.

“They also created our Regal ‘Good Business’ promise, helping us communicate our values to all stakeholders. The rebrand is key to our ambitious plans to take the business to the next stage of growth in 2024 and beyond.”