Mermaid Gin makes splash with Wavelength Media partnership

Mermaid Gin, distilled at the Isle of Wight Distillery has announced it is the official partner of the upcoming Wavelength Spring Classic. With a focus on sustainability at the core of the Spring Classic Festival, Mermaid Gin is seen as the perfect partner, given their own ethos around sustainability and protecting the environment.

The three-day festival, the first of its kind, runs from the 27th-30th May at Woolacombe Bay, on the North Devon coastline. During the three days, surfing, live music, skating, nature and ride culture will be brought together to enjoy the free-spirited freedom of the Spring Classic. Tickets to the festival have already gone on sale and information can be found at www.springclassic.co.uk

The partnership is the first in a series of activations this year between Mermaid Gin and Wavelength, who are also the title sponsor of the new female-focussed and -produced podcast launching this spring. The podcast, edited by the Wavelength women’s editor Sophie Everard, will look to run a series of episodes focused around female-led storytelling from the surfing community.

Mermaid Gin will also be partnering with Wavelength on the second Blue Earth Summit, a two-day sustainability focused event. The event runs from the 11th-13th October in Bristol and attendees will gain an insight into making positive changes at work and in life, be it navigating the pitfalls of greenwashing, debunking the BCorp process or through harnessing the power of self-belief.

“We are delighted to have this opportunity with Wavelength Media,” said Xavier Baker, Co-Founder of Mermaid Gin. “We have a similar outlook and ethos and want to be seen as the brand that is at the forefront of the surfing and outdoor community, protecting our coastline and oceans.”

Andy Tozer, Head of Marketing at Wavelength added: “We are super excited to be partnering with Mermaid Gin across both events and media in 2022. As a brand inspired by the ocean, with a commitment to sustainability and marine conservation they couldn’t be a better fit. We’re looking forward to long weekends, perfect waves and watching the sunset over the ocean with a Mermaid & Tonic in hand come spring!”