Perfetti Van Melle is strengthening its investment in the confectionery singles category with the launch of two Booker-exclusive Mentos Rolls, giving retailers fresh opportunities to drive impulse sales through flavour-led innovation. Available now, Mentos Green Apple Roll and Mentos Strawberry Mix Roll have been developed to build on the success of the UK's no.1 fruit single, helping retailers keep one of convenience's most valuable impulse fixtures relevant for today's shoppers.
Confectionery singles continue to be a cornerstone of the convenience channel. Worth £430m, the format serves as the entry point into confectionery for many shoppers, delivering twice the shopping frequency and spend per buyer versus the wider category.
At the same time, shopper expectations are evolving. Research shows that 70 per cent of singles purchase decisions are made in-store, with shoppers actively seeking out new and different products, making flavour innovation a key driver of impulse conversion and basket growth. Fruit singles also over-index with younger shoppers, reinforcing the importance of regularly refreshing the fixture with relevant, on-trend innovation.
Developed exclusively for Booker, Mentos Strawberry Mix Roll delivers three distinct strawberry experiences: sweet, original and sour in a single roll, adding a playful twist to the category's second most popular flavour. While Mentos Green Apple Roll introduces a crisp, mouth-watering flavour profile, broadening choice within a range that continues to outperform. Together, they give retailers a compelling balance of familiarity and discovery, helping to broaden the appeal of the fruit singles fixture without moving away from proven shopper favourites.
“Convenience retail moves incredibly quickly, and the singles fixture must keep pace with that," said Sarah du Plessis, Senior Brand Manager. "Shoppers make split-second decisions, so giving them something new to discover within a brand they already know can make all the difference.
“When we look at where the biggest opportunities exist, it's often in evolving our strongest-performing products. Mentos Fruit has built a strong following, so extending the range with Green Apple and Strawberry Mix felt like a natural next step. Both flavours have broad consumer appeal, but each brings something distinct to the fixture, giving retailers greater variety within a range that's already proven to resonate with shoppers. Launching exclusively through Booker means independent retailers can be first to offer shoppers these new flavours, giving them another point of difference within a category where newness matters.”