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Me and My Brand: Jacqueline Makin of Purdey’s

Me and My Brand: Jacqueline Makin of Purdey’s

Jacqueline Makin, Senior Brand Manager for Purdey’s Natural Energy Drink at Britvic, tells us about the healthily expanding functional wellness market and why the well-established and now thoroughly refreshed brand, Purdey’s, is a market leader – and perfect for convenience.

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Ross Ripamonti

Ross Ripamonti

Gum's Future: The Wrigley way

Gum is currently having a good spell (growing at a rate of +4.9 per cent while broad confectionery is basically flat), but we begin by addressing a couple of knotty, almost philosophical questions: first, is gum confectionery; and second, does gum really belong in the mints and gum subcategory?

If anybody has answers, it is Ross Ripamonti.

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Vince Lawson

Vince Lawson

Me and My Brand: Vince Lawson of Biotiful Gut Health

Can you please give an overview of your brand

Biotiful Gut Health was founded by figure skater and entrepreneur Natasha Bowes in 2012. Since creating the Kefir category in the UK, we’ve now got over seven million consumers improving their health with our delicious Kefir and are the number-one Kefir brand in the UK.

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Me and My Brand: Bal Tung of Nido

Bal Tung

Me and My Brand: Bal Tung of Nido

Can you please give an overview of your brand?

First launched in 1944, Nido is an extremely versatile and practical dried whole milk powder. It can be used in many recipes and drinks as a simple substitute for fresh milk. More than 800 glasses of Nido are consumed around the world every second, with Nido 900g & 400g being in the top five per cent of World Foods SKUs!1

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A lifeline for the UK's grocery workers
Kieran Hemsworth

A lifeline for the UK's grocery workers

GroceryAid, the UK's grocery industry charity, stands as a beacon of hope and support for those who stock our shelves, man our tills, and keep our supply chains running smoothly. As the charity celebrates another year of remarkable impact, Asian Trader sat down with Kieran Hemsworth, who last month completed his first year as CEO, to discuss GroceryAid's mission, achievements, and ambitious plans for the future.


Kieran Hemsworth's journey to the helm of GroceryAid is a story of industry experience meeting purposeful ambition. With a career spanning three decades in the grocery and FMCG sectors, Hemsworth brings a wealth of knowledge and a deep understanding of the industry's challenges to his role.

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Scandal of the century
Nick Wallis

Scandal of the century

Journalist Nick Wallis has stood by the victims of the Post Office miscarriage of justice for nearly 15 years. Now, as the Inquiry nears its end, he shares his thoughts on the saga – and the guilty

The Post Office scandal is the greatest miscarriage of justice in British legal history, with nearly a thousand wrongful prosecutions, and a massive inquiry is ongoing.

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