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McVitie's and Penguin Books create ‘Book of Penguin Jokes’

Penguin Books

McVitie's and Penguin Books have unveiled the Book of Penguin Jokes, bringing together Britain's favourite biscuit and classic publishing.

Image: pladis
Andy Marino
By Andy MarinoJul 27, 2026
Andy Marino
Andy was born in London just in time to see England win the World Cup, and much later began his career in academia, gaining a PhD in American Literature and lecturing at several universities, including Maryland and Gothenburg in Sweden, and pursuing a sideline in sheep-farming before moving back to London and becoming a literary agent and TV documentary-maker (working for various broadcasters and making series such as the BBC’s Monsoon Railway, set in Bengal). He has written several biographies, including the Second World War story American Pimpernel, and became the official biographer of India’s Prime Minister (then Chief Minister of Gujarat) publishing Narendra Modi, a Political Biography (Harper Collins). Andy joined Asian Media Group in 2018, his first “proper” job, and has been there ever since, believing that, while trade journalism might not save the world, it might just save journalism.
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pladis has announced the perfect Penguin partnership – McVitie’s Penguin Biscuits and Penguin Books have created The Book of Penguin Jokes. The limited-edition publication is filled with “brr-illiant” Penguin Biscuit jokes.

Marking the first hardback tri-band publication in Penguin Books' 90-year history, this special edition celebrates the shared heritage of two beloved British brands. Created to commemorate the National Year of Reading 2026, the book encourages families to discover the joy of reading and laughing together.

Image: pladis

The Book of Penguin Jokes, which has a foreword written by celebrated children's author and former Children’s Laureate Michael Rosen, brings together a selection of the cheeky one-liners that have delighted Penguin biscuit fans for generations, alongside a collection of brand-new jokes specially commissioned for the book.

"For generations, McVitie’s Penguin biscuits have been making people smile with the jokes inside every wrapper, while Penguin Books has inspired millions through the joy of reading,” said pladis UK&I Marketing Director James King.

“We're incredibly proud to bring these two iconic brands together to celebrate the National Year of Reading with a collectable item that gives fans another reason to embrace those shared moments of curiosity, silliness and laughter. We hope the new book will allow people to create memories they'll treasure long after the last biscuit has been enjoyed.”

“We’re delighted to bring these two iconic Penguins together for the National Year of Reading. This partnership celebrates the joy of reading and our belief that books belong in everyday life,” adds Rebecca Sinclair, Chief Brand Officer at Penguin Books.

Shoppers can win one of 3,000 copies of The Penguin Book of Jokes via promotional McVitie’s Penguin packs*, available across supermarkets, wholesalers and convenience stores nation-wide from 3 August, subject to individual store availability. Up to 20,000 Google Play audiobooks are also available to win via the biscuit packs.


*For full terms and conditions, including how to enter, shoppers can visit https://winwithpenguin.mcvities.com/

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