KP Snacks has announced a £1 million marketing push for McCoy’s Muchos.
Launched in January 2019, the Mexican-inspired tortilla range has been ranked as one of the top 10 FMCG product launches of the year by Kantar.
The new campaign aims to continue driving awareness and trial as the playful creative featuring animated characters returns to TV and VOD on 2 March.
“McCoy’s Muchos has already seen phenomenal growth and we’re confident this new investment will drive further appetite for this fantastic product,” commented Claire Cooper, marketing manager at McCoy’s.
“The creative features the iconic ‘When Flavour Calls’ strapline which has become synonymous with full-on flavour. We’re excited to promote bold flavours and continue to drive sales of McCoy’s Muchos in 2020.”
The campaign will also be supported by in-store activity with £1 PMP promotions available until March.
McCoy’s Muchos comes in three authentically Mexican flavours: Cool Sour Cream & Onion, Tangy Nacho Cheese and Smokey Chilli Chicken. All flavours are available in 180g packs with an RSP of £1.99, with Tangy Nacho Cheese and Smokey Chilli Chicken also in 80g £1 PMPs.