McCain reveals biggest product launch in over a decade

McCain Foods has announced the launch of its biggest new product development in over a decade by the name of Baby Hasselbacks.

McCain was inspired by consumer insight which revealed that shoppers lack inspiration for midweek meals and regularly struggle to find quick and easy choices that deliver both on taste and value. Not only will the new product provide consumers with convenience and quality, but it will also increase appeal to the growing frozen food category. 

McCain Baby Hasselbacks feature skin-on, pre-sliced whole baby potatoes and each 653g bag includes a sea salt and cracked black pepper flavour sachet. This allows shoppers to customise the potatoes to their specific seasoning preferences.

Scoring all green on the nutritional traffic light system, McCain Baby Hasselbacks are both vegan and gluten-free. They have been drizzled with vegetable oil and slow baked for added flavour and crispiness. 

Mark Hodge, VP of Marketing at McCain says, “We can all fall into the trap of repetitive weeknight meals, so we’re really pleased to launch this fantastic new product. We’re helping our customers to add restaurant quality foods to their home cooked meals, in a matter of just minutes. This new launch is the perfect combination of delicious flavour and convenience.

“The range is perfect to accompany a variety of meals whether it is a relaxing evening in after a long day or to add something fun and different to family mealtimes.”

The new McCain Baby Hasselbacks are now available at Co-Op and are priced from £3.69.