Imperial Tobacco is excited to announce the extension of its popular Players range with the launch of Players Max to enable retailers to cater to the ongoing demand for value tobacco.
Available to buy now across all independent, wholesale and grocery channels, Players Max features cigarette sticks that are 12 per cent longer in size and contain a new intense blend, a popular and preferred choice in our consumer testing thanks to its fuller tobacco taste.
The new variant also features a modern and stylish, bevelled-edge pack which feels more robust and firmer in hand. With an RRP of just £10.50, £1.35 less than Players’ standard Kingsize format, the new launch provides an enhanced smoking experience at a low price point, making it a must-stock for retailers looking to cater for modern smokers seeking full-strength tobacco taste and great value.
“We’re excited to be extending our popular Players portfolio with the launch of Players Max,” said Tom Gully, Imperial Tobacco’s Head of Consumer Marketing UK & Ireland. “With 68 per cent of tobacco sales now in the lowest price sector, stocking Players Max will enable retailers to further capitalise on the rising demand for value tobacco by offering adult smokers a new cost-effective option from a well-known, trusted brand.”
*Based on ITUK MRRP as at November 2023. For the avoidance of doubt, customers are free at all times to determine the selling price of their products.