Pilgrim’s Europe is beginning a new phase of investment in Mattessons, designed to build on the brand’s nearly 80-year heritage, attract more consumers and unlock its future growth potential.
The first visible step is a refresh of the Mattessons portfolio, with new packaging rolling out now. Smoked Pork Sausages and Hot Dogs will be the first products to feature the new design, which includes a more prominent Mattessons logo and colourways, and appetising dish photography.
Developed in partnership with Pilgrim’s Europe’s packaging and design agency, Bloom London, the refreshed identity has been created to deliver stronger standout in the cooked meats fixture, bring greater consistency across the range and inspire shoppers to use Mattessons products across a wider variety of meal occasions.
It builds on an established brand already worth more than £32m. Mattessons is also the bestselling brand in both Turkey Rashers and Smoked Sausages, providing a strong platform from which to reach more shoppers and create new opportunities for growth.