Mars Drinks and Treats (MD&T) is making its debut in the in-store bakery (ISB) bites category with the launch of Galaxy Cornflake Clusters and Maltesers Crispy Bites.
Bites are the second-largest sector in the Everyday Cake Category, fulfilling key consumer needs for a casual treat, emotional comfort and moments of bonding with friends and family1.
Brands are central to this category. They give shoppers a quick cue on taste, quality and suitability, attract loyal brand fans and add interest to the aisle2.
“We believe that these new launches will reinvigorate the category," said Kerry Cavanaugh, general manager at Mars Drinks & Treats says, Introducing familiar brands to a popular format will excite existing category purchasers and attract new Galaxy and Maltesers fans.”
Galaxy Clusters are crunchy cornflakes coated in smooth Galaxy milk chocolate while Maltesers Crispy Bites combine chocolate-coated crisped rice with Maltesers pieces.
Each pack contains fourteen bites making them ideal for sharing with friends, family and colleagues.
