Mangrove Global has become the first premium spirits distributor to use the Booker Marketplace platform, meaning that Mangrove’s portfolio will now be available with next day delivery to an even wider range of on- and off-trade customers.
Launched in September last year, Booker Marketplace is a digital platform that provides a direct-to-store delivery service on a range of drinks products, servicing retailers and caterers of all sizes. With a minimum spend of £50, this new partnership will bring Mangrove’s premium range to a number of on and off-trade retailers who otherwise wouldn’t commit to the minimum spend outlined by larger wholesalers.
The Mangrove portfolio is home to a range of popular premium spirits brands, including a highly-regarded range of World Whiskies, Portobello Road Gin Distillery’s products, and now Spiribam’s fine selection of Caribbean rums. By embracing this new technology, Mangrove gives more choice and better service to a larger number of customers. Mangrove Global has also partnered with The Great British Beer Company to ensure its products are available for next day delivery – the ultimate convenience for retailers up and down the UK.
“We’re about disruption here at Mangrove, from the companies we represent to the way we do business – we’re always searching for better ways of doing things," said Mangrove Global MD Nick Gillett of the partnership. Our partnership with Booker Marketplace is a fine example of how distributors can embrace technology to reach new customers and provide an even better service to the on and off trade.”
Customers of Booker Marketplace can now shop a range of Mangrove products on the platform, with the full portfolio becoming available over the coming months.
Panel discussion at the relaunch of the SAITG on 3 March 2025
