Skip to content
Search
AI Powered
Latest Stories

Malibu partners streetwear brand, Aries, in limited edition collaboration

Malibu partners streetwear brand, Aries, in limited edition collaboration
TRAFFIC JAM STUDIO

Following a global brand refresh and another stellar year of growth, Malibu rum has today announced its partnership and limited-edition collaboration collection with cult luxury streetwear brand, Aries. One which celebrates the hyper-real spirit of an endless summer and captures the unguarded energy of those making the most of now.

In what is viewed as a first between a fashion and a spirits brand, Aries and Malibu, two mainstays of pop culture, unconcerned by the rules of modern life – have embraced AI technology as the facilitator of their shared values of freedom, creativity and self-expression.


The limited-edition merchandise created for the collaboration consists of 6 SKUs and brings to life the fantasy of a blended past, with references pulled across the decades, remixed to create a post-modern ideal of an endless summer.

MALIBU ARIES TEE 02

“Malibu has been doubling-down on spreading a summer mindset – and we’ve seen unprecedented growth as a result," said Tad Greenough, Global Chief Creative Officer at The Absolut Company. "We’re on a mission to accelerate our ambition – which is why we’ve embarked on an exciting global partnership strategy, that includes some rather unexpected collabs, like Aries.

“Aries has always appealed to me – their ability to subvert norms in a positive way brings a new and refreshing lens on street culture. From the moment we met Sofia and her team, we knew the collaboration was going to be insanely good – they could help us animate the optimism of Malibu in a way we’ve never done before.

The collection ranges in price from £40 to £1,200 and can be purchased either in Aries’ flagship Soho store, or online at www.ariesarise.com for a limited time only.

More for you

Staropramen launches new 10x440ml ‘Fridge Pack’

Staropramen ‘Fridge Pack’

Staropramen launches new 10x440ml ‘Fridge Pack’

Leading Prague beer Staropramen has launched a new 10x440ml can ‘Fridge Pack’ in response to rising demand for multi-pack can formats in the world beer category.

The packs will launch in stores nationwide from Monday, 17 March, with the most recent data showing that 30 per cent of shoppers who purchase multi-packs in the world lager category exclusively buy can formats.

Keep ReadingShow less
Boost Drinks limited edition Blue Raspberry Energy and Cloudy Lemonade Sport

Boost Energy Blue Raspberry and Cloudy Lemonade flavor

Boost Drinks unveils limited-edition NPD for its sport and energy ranges

Boost Drinks has announced the exciting introduction of limited edition NPD in both its Energy and Sport ranges; Blue Raspberry Energy and Cloudy Lemonade Sport.

ENERGY
Leveraging its position as the third largest brand in Energy Stimulation, growing +15 per cent in value vs. two years ago, Boost’s new Blue Raspberry limited edition is bringing excitement and incremental sales to the 250ml market.

Keep ReadingShow less
Café Delice coffee-to-go concept by Delice de France featuring Modern Standard beans

Coffee-to-go concept for bakeries

Delice de France launches margin-boosting Café Delice coffee-to-go

Delice de France, the UK experts in bread, bakery and food to go, is launching Café Delice, a new coffee-to-go concept where outlets selling 35 cups a day can earn margins of 40 per cent.

The move will enable bakery customers of Delice de France to extend their food-to-go offering with quality hot drinks at competitive prices.

Keep ReadingShow less
Heat and Eat World Food Flavors for Quick and Delicious Tacos

Authentic flavors, ready in minutes – Pekis Taco Fillings !

Empire Bespoke Foods launches new ‘Mexican For Foodies’ range of taco fillers

Empire Bespoke Foods, the specialist global food importer and distributor, has unveiled an exclusive new range of "heat and eat" taco fillings based on the most popular world food flavours in response to growing consumer demand for exciting and convenient meal solutions.

Pekis Taco Fillings are based on traditional and authentic recipes from around the world, cooked with 100% premium quality, natural ingredients and no preservatives. Ready to heat, eat and enjoy, the range comprises Chicken Jalapeno, Tikka Masala, Chicken Teriyaki and Chilli Con Carne. Each 180g pack will fill four average-sized taco shells.

Keep ReadingShow less
Bluey Ice Pops – fruity, no added sugar, freeze-at-home treats

Cool off with new Bluey Ice Pops

New Bluey Ice Pops join the World of Sweets freezables range

Confectionery distributor World of Sweets is welcoming new Bluey Ice Pops to its wide range of freezable lines and encouraging retailers to stock up on the new Ice Pops, as well as other best-selling freezables from Warheads, Jolly Rancher and Barratts to drive sales in spring and summer.

The delicious Bluey-branded 12-packs of natural fruit-flavoured freeze-at-home ice pops treats are perfect for kids who love the popular animated TV show, which is one of the most watched in the UK. The ice pops come in four flavours: pineapple, strawberry, apple, and blackcurrant.

Keep ReadingShow less