Molson Coors Beverage Company is giving fans of Madrí Excepcional the chance to win VIP and general admission tickets to All Points East, the music festival held over two weekends in London's Victoria Park
Live now until 31 July, the on-pack promotion runs across 4x440ml, 10x440ml and 15x440ml multipacks of Madrí Excepcional. The limited-edition pack design also features eye-catching festival-themed illustrations that are guaranteed to make them stand out in stores.
To enter, consumers simply need to purchase a promotional pack of Madrí Excepcional, scan the on-pack QR code to access the Conectada digital platform, and submit their details for a chance to win*.
Madrí Excepcional will be available at All Points East when the festival kicks off in August. The brand will have a dynamic two-tiered stand at the event which will be supported by a social media campaign.
Madrí Excepcional has established itself as the no.5 world beer brand and is currently the 6th fastest growing of the top 20 lagers in the GB off trade. The brand is now worth over £123m in retail and grew sales by 9.3 per cent over the last year. This year the brand has also expanded its portfolio to include Madrí 0.0 per cent which will also be available to enjoy at the festival.
The promotion builds on Molson Coors Beverage Company’s five-year agreement as the official sponsor and exclusive pouring rights partner for Uber One presents All Points East.
“With the summer festival season fast approaching, we wanted to reward Madrí Excepcional fans and bring the festival spirit to stores across the country with the chance to experience All Points East, on us," said Sophie Mitchell, Marketing Controller at Madrí Excepcional.
“Rewarding Madrí Excepcional fans and engaging them with a unique on-pack promotion will build on the huge growth momentum of the brand and help retailers drive sales this summer.”
*Full terms and conditions here.
