JTI has announced that it will be repositioning its Kensitas Club Rolling Tobacco in Scotland with RRPs of £11.95* for 30g 3-in-1, giving the range the lowest RRP for a 3-in-1 rolling tobacco product in the UK***, as well as £19.60* for 50g pouch formats.
Rolling out across all channels in Scotland tomorrow (9 April), Kensitas Club Rolling Tobacco offers the same quality product in easy-to-use formats as previously sold, but with a better-value price. With Kensitas Club being the fastest growing cigarette brand in Scotland, JTI’s decision to lower the RRP reflects consumer demand for value RYO tobacco, which is currently leading the RYO Price Sector with a 50.1 per cent market share, as well as offering retailers the opportunity to tap into the Kensitas Club growth. Retailers will also benefit from a 15 per cent POR** offer in selected wholesalers.
“We know that for many existing adult smokers, price is a key factor when deciding what brand to purchase,” said Ross Hennessy, Head of sales at JTI UK. “By repositioning the Kensitas Club Rolling Tobacco range in Scotland, it will allow retailers to capitalise on the brand’s momentum and success over the past 100 years, as well as tap into the growing RYO segment which now generates sales of £3.7 billion a year. We’re confident that the price drop will provide Scottish retailers with an even more competitive product for existing adult smokers and drive incremental sales.”
For more information on Kensitas Club or any other JTI product, retailers should speak to their local JTI Sales Representative or call the help desk on 0800 163503. Retailers can also visit www.jtiadvance.co.uk for further information.
*RRP as of 09/04/2021. Retailers are, of course, at all times free to sell JTI’s products at whatever price you choose.
**POR achieved when Club RYO is purchased at £42.32 (30g) & £69.42 (50g) and sold at RRP
***Based on assumed RRPs and on shelf prices as noted between 01.03.2021- 31.03.2021. To verify please contact: [email protected]