L’or has announced the launch of new eye-catching, limited-edition designs of its iconic stopper jar as it looks to capitalise on the growing ‘refill and reuse’ behaviour.
Featuring three new and exclusive looks, the jars, with easily resealable lids, have been created to drive collectability and reusability amongst consumers.
“With 81 per cent of in-home coffee cups being made using soluble products, there is still a demand for refreshing, exciting NPD within our core range. This is why we have decided to give our iconic stopper jars a limited-edition makeover with elegant designs,” Roberto De Felice, Marketing Director UK&I at Jacobs Douwe Egberts.
“We also know that recyclability and reusability are increasing consumer needs and we hope that these decorative jars will encourage a more sustainable way of shopping when it comes to reusing and refilling.”
The designs have been inspired by coffee flowers and plants from around the world; with artistry that aims to engage the senses. These designs will feature across L’or’s leading six SKUs, including L’or Classique, L’or Intense and L’or Decafeine in 100g and 150g jar variants.
The limited-edition decorative jars will be available at independent retailers from September 4 until the end of 2023.
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