Skip to content
Search
AI Powered
Human content, AI powered search.
Latest Stories

Long-lasting Chupa Chups Incredible Chew arrives on the scene

Long-lasting Chupa Chups Incredible Chew arrives on the scene
Andy Marino
By Andy MarinoJun 21, 2022
Andy Marino
Andy was born in London just in time to see England win the World Cup, and much later began his career in academia, gaining a PhD in American Literature and lecturing at several universities, including Maryland and Gothenburg in Sweden, and pursuing a sideline in sheep-farming before moving back to London and becoming a literary agent and TV documentary-maker (working for various broadcasters and making series such as the BBC’s Monsoon Railway, set in Bengal). He has written several biographies, including the Second World War story American Pimpernel, and became the official biographer of India’s Prime Minister (then Chief Minister of Gujarat) publishing Narendra Modi, a Political Biography (Harper Collins). Andy joined Asian Media Group in 2018, his first “proper” job, and has been there ever since, believing that, while trade journalism might not save the world, it might just save journalism.
See Full Bio
Follow:

Chupa Chups, the world’s number one lollipop brand, is diversifying further into the singles market with the mouth-watering Chupa Chups Incredible Chew. Incredible Chews have a long-lasting soft chewy texture and are available in three fun, refreshing flavours – Green Apple, Orange, and Cola.

ChupaChups Orange IncredibleChew Stick

Already a bestseller in Australia, the Chupa Chups Incredible Chew will debut into the UK market in August 2022 in a convenient 45g stick format. Each piece is individually wrapped for hygiene and freshness, making them the perfect on the go sweet treat to keep in your bag, pocket, or desk drawer – wherever is most convenient! They also make a chew-tastic addition to a party bag or Halloween trick-or-treat bowl.

“Chupa Chups has been making the most playful sweets in the world since 1958, and we are excited to be building on the foundations of this iconic brand and expanding our wrapped singles offering with Incredible Chew, the perfect portion-controlled pocket-money sweet that delivers a long-lasting taste sensation," said Kate Howe, Brand Manager of Chupa Chups UK.

“Adding Incredible Chew to our portfolio means that we can deliver the taste that Chupa Chups’ customers love across a range of textures, formats and price points, variations that always entice shoppers in the confectionery category.”

ChupaChups Cola SRP

RRP: 75p

chupa chupsincredible chewkate howe

Related News