‘London, West Midlands love spicy flavours’

UK’s love for spice is on the rise, with over a third of Brits wanting to add more punch to their everyday dishes, a recent report has shown, highlighting London and West Midlands as top “hot spots” of the country.

According to a research commissioned by Dolmio, 32 per cent of Brits love fiery flavours so much, they add spice to traditional meals such as spaghetti Bolognese or lasagne.

While London is the nation’s spice capital, with 79 per cent partial to grub that truly gets tastebuds tingling, Yorkshire folk are Britain’s biggest softies, with just 56 per cent able to tolerate it.

Some regions are less prone to the spicy life than others, over 40 per cent of Brits are ready to dial up their heat tolerance overall, states the report.

Spokesperson Sian Gavin, Senior Marketing Manager at Mars Food said, “The nation’s love for hotter foods is a testament to its appetite for adventure and flavour, and this dining experience will not disappoint. There’s much fun to be had with Dolmio’s Intensify range and we’re excited to inspire people with bold dishes that they can recreate at home – whether that’s brunch or beyond.”

The UK’s top “hot” spots:

1. London (79 per cent)
2. West Midlands (71 per cent)
3. Scotland (70 per cent)
4. Northeast (68 per cent)
5. Southeast (67 per cent)
6. Wales (66 per cent)
7. Southwest (66 per cent)
8. Northwest (63 per cent)
9. East Midlands (60 per cent)
10. East of England (57 per cent)
11. Northern Ireland (56 per cent)
12. Yorkshire and the Humber (56 per cent)

Dolmio has recently launched ‘Intensify’ pasta sauces, which boast a bold range of new flavours to shake up any mealtime. The range includes Smoked Paprika & Chilli to Creamy Garlic & Black Pepper and Fiery Sun Ripened Tomato & Chilli.