Health Minister Neil O’Brien today (11) has announced plans to introduce a new scheme encouraging smokers to swap cigarettes for vapes, as part of a series of measures to help the Government meet its smokefree 2030 target.
Key measures announced include encouraging around one million smokers to swap cigarettes for vapes under the world’s first national ‘swap to stop’ scheme, offering financial incentives to pregnant women to help them quit and cracking down on underage and illicit vape sales to stop children taking up the habit.
The ‘swap to stop’ scheme will provide almost one in five smokers in England with a vape starter kit alongside behavioural support to help them quit smoking.
There will also be a crackdown on illicit vape sales as part of measures to stop children and non-smokers from taking up the habit. ACS has developed comprehensive guidance which includes everything that retailers need to know to recognise legitimate products, as well as the age verification policies that should be in place to ensure that products are only sold to those who are legally allowed to purchase them. The full guidance is available here.
ACS chief executive James Lowman said: “We strongly welcome this course of action from government, harnessing the potential for vaping to accelerate the decline in smoking rates, and it’s encouraging that the government are committing new resource and some innovative approaches to make this happen.
“We are encouraged by Ministers recognising the need to ensure that the vaping market operates properly, which means that only legal product reaches retailers and consumers, and only adults can buy these products. The stronger focus on enforcement, backed by greater resources at a local level, is the right way to achieve this. Our members will welcome and embrace more enforcement activity and our guidance, on recognising legal products and implementing the widely recognised and robust Challenge25 policy to avoid under age sales, is freely available for all retailers to use.
“We will continue to work with the Department for Health & Social Care and Trading Standards departments to make this approach work.”
Minister O’Brien has also launched a call for evidence on youth vaping which aims to reduce the number of children accessing and using vape products and explore how the Government can act on this.
ACS will be responding to the call for evidence in due course
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