Little Heroes Sensitive baby wipes are launching in price-marked packs in May. The product will be available from Unitas wholesale member depots, offering independent retailers the opportunity to stock a high-quality product at a competitive price point.
Little Heroes Sensitive baby wipes have the same claims and credentials as market-leading brands, at a more attractive price point making it a must have for all independent retailers.
The price-marked packs will better communicate the price and value position that shoppers desire while maintaining strong margins for retailers.
“Consumers shouldn’t have to hold back from buying great value daily essentials til their next supermarket ‘big shop’,” said Ashley Taylor, Sales Director for Accrol Group.
“They should be able to access great products at a great price from their local convenience retailer. That’s why I’m thrilled to bring Little Heroes Sensitive baby wipes to the convenience market.”
Little Heroes offers baby wipes that have been approved by paediatricians, dermatologists and gynaecologists making them safe for people of all ages to use, including babies and those with sensitive skin.
In addition, all packaging is 100 per cent recyclable and can be recycled alongside plastic bags at supermarkets, making it easy for consumers to dispose of them responsibly. They’re also made right here in the UK.
Little Heroes Sensitive baby wipes will be available in Unitas wholesale member depots in price-marked packs from May.