Iconic Italian spirit brand, Limoncello di Capri has launched a new cream liqueur – offering drinkers another delicious way to enjoy the taste of Capri. At 19 per cent ABV, the new spirit balances Limoncello di Capri’s quintessential zest and zing with a silky and delicate cream. Combining the lightness of summer with the warm indulgence of the colder months, the spirit is a great option all year round, and launches in the UK with distributor Mangrove Global.
Owned by Italian spirits group, Molinari, Limoncello di Capri’s original and cream liqueurs are made from 100 per cent Sorrento lemons, a fruit which is recognised with a "Protected Geographical Indication" to guard its provenance. The production process is a traditional one and is carried out on the famously beautiful Amalfi Coast.
“We love having the original Limoncello di Capri as part of the Mangrove portfolio, so working in partnership with the brand to bring out another product dripping with provenance and innovation in equal amount is an absolute joy,” said Nick Gillett, Managing Director of Mangrove Global.
“The British love affair with Italian liqueurs is well-documented. And with Limoncello rivalling aperitifs as the ‘spritz’ spirit of choice this year, I’m quite sure the appetite for a smooth, creamy variety will be off the charts.”
The rise in popularity of cream liqueurs has been obvious now for a number of years, and according to IWSR projections the category is forecasted to increase its global volume market share from nine per cent to 13 per cent by 2024. And whilst the festive season undoubtedly presents a large opportunity for cream liqueurs, younger, urban consumers are enjoying the category in fresh serves and cocktails, all year round.
Limoncello di Capri Cream is a smooth, lemon-flavoured liqueur which mixes intense notes of Limoncello di Capri with delicate cream, best served cold or over ice, or also used to add a special touch to lemon-based dessert recipes, with year-round enjoyment in mind.
“Limoncello di Capri is known for the flavour, quality and provenance of its liquid,” said Richard Glover, Export Area Manager for Molinari. “The new cream liqueur marks the first extension to the product range, and has been crafted in response to increased consumer demand in the category and their love of both aperitivo and digestif.
“Equally as delicious as the original, it’s a new way for customers to enjoy the sun-fuelled, pleasure-filled flavour of Southern Italy. And it’s an exciting new ingredient for cocktail serves up and down the UK.”
Limoncello di Capri Cream, 50cl, 19% ABV, £17. It is available through Booker Marketplace right now.
Memers Vape, established by Shenzhen SKE Technology, the creator of the UK’s best-selling SKE Crystal Bar, has unveiled its latest innovation: the Dr. AIR vape series.
SKE said the ‘groundbreaking’ product marks the official entry of the vaping industry into the age of AI-powered vaping, setting a new benchmark for intelligent, personalised vaping experiences.
Memers Dr. AIR and Dr. AIR X are advanced AI-powered pod vape devices designed by Memers Vape in collaboration with Shenzhen SKE Technology.
Dr. AIR X is the first pod system that can be monitored and controlled via an app using the MITS AI Platform. It comes with a 1000mAh battery and can reach up to 30W of power, ensuring a robust vaping experience.
The Dr. AIR series is positioned as a health-focused alternative to traditional smoking, leveraging AI to provide a tailored vaping experience that can help users reduce their nicotine intake and eventually quit smoking.
They are designed to be easy to use, making them accessible for both beginners and experienced vapers.
The 2.02-inch LCD touch screen adds convenience, while the side stepless airflow control lets users customise their draw. They can choose between 0.6ohm, 0.8ohm, or 1.1ohm coils for the perfect hit.
The product is compatible with 2ml/3ml Pods and supports 10+ refills, without compromising on flavour.
OREO is launching a one-of-a-kind partnership with the hotly anticipated A MINECRAFT MOVIE, in cinemas April 4.
The cookie brand has come together with the movie, set in a world where creativity is essential to one’s survival, to encourage fans to taste, play, win – serving up OREO’s most playful snacking experience to date, with money-can’t-buy prizes on offer.
Four Special Edition cookies have been released as part of the partnership, which includes a very special feature that allows cookie faithful and moviegoers to enter a world of play.
The cookies are embossed with symbols inspired by A MINECRAFT MOVIE – the iconic Pickaxe, Crystal, Sword and Creeper – all sure to excite Minecraft fans and entice OREO lovers to experience both the cookies and the film.
In OREO’s most playful gaming mechanic on pack yet, fans bite the cookie into a square and then scan the custom embossments to access a themed AR online experience, where players hunt for hidden elements from A MINECRAFT MOVIE.
The Special Edition cookies also offer fans the chance to win exclusive OREO x A MINECRAFT MOVIE prizes.
“At OREO, our mission is to bring more playfulness into the world, and our latest partnership with A MINECRAFT MOVIE is set to be our most playful collaboration yet – by paying homage to the beloved blocks of Minecraft with our iconic round cookie,” said Perrine Pierrard-Willaey, Marketing Director Europe at OREO. “We’ve seen some amazing partnerships in the past from Xbox to Batman so we hope this partnership excites fans just as much, and we can’t wait to see them taste, play and win!”
Julie Moore, Senior Vice President of Global Brand Partnerships at Warner Bros. Pictures said: “A MINECRAFT MOVIE, just like the hugely popular game that inspired it, is all about empowerment through creativity, and no cookie has inspired more creative ways to consume it than OREO. The fact that the classic circle-shape is embracing the renowned Minecraft block makes our partnership one for the ages.”
Fans looking to participate in the fun can visit www.oreo.eu or join in on the conversation on @OREOUKI.
Weight wellness snack brand, Fibre One, has started the new year with a bang with its latest campaign and brand visual overhaul, “Your Treat Should Treat You Better”.
Fronted by the pleasure-full (but still 90 calories) indulgence of Fibre One’s Chocolate Fudge Brownies, the new campaign tells shoppers that, when temptation strikes, they can treat themselves without compromise. With bold, illustrated imagery and impactful messaging, it empowers consumers to find their main character energy, backed by the ethos: life’s too short for flavourless sacrifices and bland snacks.
With a £230k investment in shopper media, both online and in-store, ‘Your Treat Should Treat You Better’ engages consumers from the aisle. A promotional price of £1 (RRP £2.25) across January further doubles down on Fibre One’s appeal at a key time of year for weight wellness seekers.
“Permissible indulgence is a popular driver for consumers as they search for options that offer maximum taste yet minimal calories – and that’s exactly what Fibre One delivers,” said JP Del Carmen, Head of Snacks at General Mills.
“Through our new campaign, we want to show shoppers that they can feel good about meeting those cravings, with Fibre One as the go-to treat that treats youbetter.
“With bold messaging and in-store visuals coupled with a fantastically low promo price, Fibre One is sure to grab attention in the snacking aisle this January.”
Walkers is bringing back its popular lunch campaign for the fifth year running with an on-pack promotion for shoppers to get their teeth into. Running from 20 January to 30 March, the promotion will be across Walkers Core, Walkers 45 per cent Less Salt and Walkers Baked ranges, as part of its commitment to make lunchtime even more enjoyable. The chance to win one of 121 daily prizes every day* spans across 45g grab bags, 32.5g standard packs, 70g PMPs, 6 pack SMP and 20 pack D2C - so whether shoppers are stocking up in advance, or grabbing a meal deal to go, they can take advantage of this tasty opportunity.
Sandwiches remain the top pick for lunchtime, with 50 per cent of people sticking to the same sandwich every day. A synonymous pairing, this promotion offers an even stronger incentive for shoppers to choose Walkers as their lunchtime accompaniment. With a total of 8,470 prizes throughout the promotional period up for grabs, there is plenty to play for, including a chance to win free lunch every day for a year. By stocking Walkers crisps, retailers can encourage shoppers to increase basket spend and drive repeat purchases as they return to try their luck at winning.
“Lunch is a key occasion for snacks and crisps are an essential part of it,” said Stephanie Herbert, Walkers Senior Marketing Manager. “This campaign offers a compelling reason for customers to enjoy Walkers with their sandwiches, driving both excitement and engagement. The promotion will help drive footfall, boost sales and further solidify Walkers as the go-to snack at lunch.”
* To enter, shoppers can simply purchase a promotional pack of Walkers Core, Walkers 45% Less Salt or Walkers Baked and scan the QR code, then enter their name, email address and pack code for a chance to win. For full T&Cs, please visit: https://www.joy-pepsico.eu/en-gb/promotions/walkers/freelunch. The on-pack promotion will be supported with a new TV campaign from February.
Fortitude Drinks UK today (22) announces that it has been awarded the exclusive distribution rights for Pampero, the renowned Venezuelan rum brand, in the United Kingdom.
This partnership supports Fortitude Drinks' commitment to bringing world-class spirits to UK consumers and trade partners.
Pampero, a name synonymous with craftsmanship and premium rum, is a celebrated brand with deep roots in Venezuela's rich rum-making heritage.
It is one of the leading Rums in Europe, known for its smooth profile and exceptional quality, Pampero offers a versatile range of expressions that have earned a loyal following worldwide.
With this new partnership, UK consumers can look forward to wider access to Pampero's award-winning portfolio, including Pampero Blanco, Pampero Especial, Pamero Seleccio and the iconic Pampero Aniversario.
The addition of Pampero further bolsters Fortitude Drinks' growing portfolio of premium spirits.
With its established distribution network and expertise in introducing high-quality brands to the UK market, Fortitude Drinks is uniquely positioned to elevate Pampero’s presence across on-trade and off-trade channels.
“We are delighted to collaborate with Gruppo Montenegro and welcome Pampero into the Fortitude Drinks family,” said Nick England Managing Director of Fortitude Drinks UK.
"Pampero’s legacy of quality and authenticity perfectly aligns with our mission to provide UK consumers and partners with exceptional spirits from around the world.
"We are confident that this partnership will deliver strong results and help grow Pampero’s reputation in the highly competitive UK market.”
This move is expected to strengthen Pampero’s footprint in the UK market, following its recent acquisition by Gruppo Montenegro, while offering consumers an authentic taste of Venezuela’s rum-making tradition.
Marco Seminaroti, Europe Director of Gruppo Montenegro comments, “We are delighted to partner with Fortitude Drinks in the UK.
"The Pampero acquisition strengthens Gruppo Montenegro’s international growth ambitions with a brand of strong quality and heritage, the first Venezuelan rum aged for more than two years.
"We are committed to long term sustainable growth and look forward to unleashing Pampero’s full potential in the UK.”