Levi Roots launches new tropical variant


Levi Roots Soft Drinks has announced the launch of new flavour, Tropical Punch.

Launching in April, the new variant is the perfect summer soft drink with its pineapple and sweet mango mix.

Sally Forbes, brand manager at Levi Roots, said: “We know that people already seek out Levi Roots drinks for the unmatchable taste of the Caribbean, so our new Tropical Punch flavour will fit right in on shelf, before it flies straight back off!

“Sales are up +3% year-on-year with the brand consistently adding value to the category. We’re confident that with Tropical Punch, we’re bringing something fresh and new to our key target audience of 16-35-year olds that will drive growth for independent retailers.”

Available in a 500ml PMP bottle, the pack has been developed specifically for the convenience and impulse channel.

Levi Roots Tropical Punch joins the Caribbean Crush and Jamaican Sunset flavours in its existing range of carbonated drinks. RRP: £1.00