Lavazza is now official coffee partner of Arsenal Women

Italian coffee brand Lavazza has extended its partnership with football club Arsenal by becoming the official coffee partner of Arsenal Women.

The brand has been the official coffee of the men’s team since 2018, and that relationship will continue. Lavazza’s iTierra! Colombia sustainable coffee range is available in around 150 hospitality boxes, with the single origin Kafa Forest Coffee served in VIP and player lounges, and at key points around the stadium.

Lavazza products will now be available at all Arsenal Women home games at the Emirates Stadium. The agreement was celebrated at Lavazza’s flagship store in central London – its first outside Italy.

“We are proud to be extending our partnership with Arsenal Football Club and to welcome Arsenal Women into our family”, says Lavazza UK regional director Pietro Mazzà. “Since 2017, Lavazza has been working to support the 17 goals set by the UN. This partnership showcases our commitment to supporting goal number 5, which is focused on Gender Equality, working to empower all women and girls. We are committed to celebrating sporting prowess and therefore this partnership is built on our shared values of excellence and the ability to innovate and inspire. We believe this will build a strong and successful partnership that celebrates football and provides both fans and players with an authentic Italian coffee experience.”

“Lavazza has been an outstanding partner for Arsenal since 2018 and we’re delighted to extend our relationship and welcome them as a partner of Arsenal Women,” adds Peter Silverstone, Chief Commercial Officer, Arsenal. “This presents a wonderful opportunity at a great time for both parties with Arsenal Women top of the WSL table and making good progress in the UEFA Champions League.

“We’re exceptionally proud of our heritage in women’s football and we’re excited to continue to work together with Lavazza to foster an even brighter future through our shared values of excellence, innovation and inspiration. Partnerships like this are extremely important for the growth of Arsenal Women and a powerful statement for the wider women’s game. Our collaboration with Lavazza will help us build on our success and enable us to continue to develop and attract the world’s best talent and inspire generations of young women in sport.”