Skip to content
Search
AI Powered
Latest Stories

Latest Jisp service goes global just six months after trial

Latest Jisp service goes global just six months after trial

Retail technology company Jisp has announced that just six months after initiating local trials of its new Scan & Win competition-based shopper activation service, the proposition has gone global.

Following extensive trials of Scan & Win in the UK with Suntory Beverage & Food GB&I in both single store and multi-stores formats, Jisp has seen huge interest in the proposition with a number of global companies having now signed up to run campaigns and talk on-going with other major brands worldwide.


While Scan & Win has predominantly been utilised in the grocery retail/FMCG marketplace, the global roll out of the service also sees it being utilised in Healthcare, Health & Beauty and even Automotive sectors.

Scan & Win drives shoppers to visit stores and scan an item’s barcode to win large cash prizes, through instantly deployable digital campaigns communicated via a brand’s owned social media platforms.

The use of the barcode rather than QR code is key to its ability to deploy at pace as packaging doesn’t need to be specially printed to enable the campaign to work, while the rewards-based mechanic encourages real time engagement and acquisition of a shopper.

Week 2 2nd prize draw feed post

“We developed Scan & Win with a view to disrupting the traditional product promotion process,” said Jisp’s managing director, Ilann Hepworth.

“The concept was simple; we wanted to be able to deploy product campaigns to activate and acquire shoppers instantly, entirely online through social media channels and without the need for costly marketing collateral to support the promotions. Out initial trials with Suntory Beverage & Food GB&I have been a great success through which we have also gained much valuable insight to help us expand Scan & Win globally.”

The development would allow brands to connect with and activate shoppers in their chosen market instantly all while building a database of shopper data which would allow future remarketing to a clearly defined and engaged audience. Due to the method of engagement and execution, Scan & Win can be employed in collaboration with any product that carries a barcode.

“We partnered with Jisp to trial its Scan & Win proposition in both single and multi-site campaigns,” said Andrew Pheasant, Key Account Manager for Suntory Beverage & Food GB&I.

“We’ve been delighted with the service, both in terms of the support package offered by Jisp, and from a shopper engagement and acquisition perspective. Through a very cost-effective trial which utilised social media assets and a branded competition mechanic, we are now able to remarket to over 5,000 customers who we know engaged with our product, in a certain store, in a certain place, at a certain time. The ability to gain that level of data and future marketing capability is awesome.”

More for you

Brits divided on acceptability of shoplifting,YouGov Poll

Brits divided on acceptability of shoplifting.

iStock image

Brits divided on acceptability of shoplifting amid rising retail crime

Some Brits believe that shoplifting can be acceptable, states a recent report, despite the country experiencing an epidemic of store thefts.

According to a recent YouGov poll of 2,150 adults, 40 per cent of the public agreed that shoplifting food was sometimes acceptable if a person could not afford the goods. More than half of those asked (51 per cent) said it was never acceptable.

Keep ReadingShow less
Footfall increased in January 2025.

Footfall increased in January 2025.

(Photo by Christopher Furlong/Getty Images)

Footfall increased in January as shoppers head to stores: BRC

Shopper footfall received a welcome boost as many consumers hit the January sales in their local community, shows recent data, bringing a welcome news for high streets following a particularly difficult Golden Quarter to end 2024.

According to BRC-Sensormatic data released today (7), total UK footfall increased by 6.6 per cent in January (YoY), up from -2.2 per cent in December.

Keep ReadingShow less
New Ann Forshaw’s Milk Shed launches at SPAR Derwent in Keswick

New Ann Forshaw’s Milk Shed launches at SPAR Derwent in Keswick

SPAR Derwent shakes things up with new Milk Shed

SPAR Derwent in Keswick has become the latest store to introduce an Ann Forshaw’s Milk Shed, bringing fresh whole milk and delicious flavoured milkshakes to the local community.

The new Milk Shed follows successful launches at Ann Forshaw’s Alston Dairy and SPAR stores in Burnley and Milnthorpe.

Keep ReadingShow less
SPAR Cavehill celebrates former owner’s 70th birthday

SPAR Cavehill raised funds for Community Fire & Rescue Service as part of former owner’s 70th birthday celebrations

SPAR Cavehill celebrates former owner’s 70th birthday with charity fundraiser

Belfast’s SPAR Cavehill closed out 2024 with a heartwarming community celebration, marking the 70th birthday of former store owner Norman Porter while raising £800 for two local charities.

The event, organised by the store’s current owners, Frank Quigley and Norman’s daughter, Jenny Reilly, brought together staff, customers, and local residents to celebrate the milestone birthday and support SPAR’s charity partner, Marie Curie, as well as the Community Fire & Rescue Service.

Keep ReadingShow less
IQOS heat-not-burn device and a Marlboro cigarette pack

IQOS heat-not-burn device and a Marlboro cigarette pack

REUTERS/Carlo Allegri/Illustration/File Photo

PMI projects up to 12.5 per cent profit growth for 2025 amid strong smoke-free expansion

Philip Morris International (PMI) has forecast an increase of up to 12.5 per cent in adjusted diluted EPS for 2025, following a strong financial performance in 2024, driven by the continued expansion of its smoke-free product portfolio.

The company delivered a reported diluted EPS of $4.52 (£3.63), or $6.01 before a Canada non-cash impairment of $1.49, compared to $5.02 in 2023. Adjusted diluted EPS reached $6.57, representing growth of 9.3 per cent, and 15.6 per cent on a currency-neutral basis.

Keep ReadingShow less