Larkfire, wild water for whisky, has announced an exciting new working relationship with William Grant & Sons.
The agreement will see Larkfire stocked at the Glenfiddich distillery shop, and used in the William Grant & Sons brand homes in Speyside. A series of on-premise collaborations and ongoing activations are in place and Larkfire will also retail it’s still and sparkling variants on William Grants & Sons’ dedicated e-commerce platform CLINK.
Larkfire is a “naturally-sourced wild water” from the Isle of Lewis in Scotland’s Outer Hebrides, specifically for mixing with whisky as a natural alternative to “chlorine-heavy” tap water or bottled water with high mineral content.
“We are incredibily excited by this agreement and it shows the vision that William Grant & Sons have when it comes to how consumers are enjoying whisky,” said James McIntosh, co-founder and managing director of Larkfire. “All too often whisky is a drink that is seen by many as a drink with rules. Our mission is to enhance the enjoyment of whisky and make it as accessible as possible, whilst maintaining the flavour and character of every dram.
“Adding a little water to whisky creates a natural chemistry – the water complements the whisky, unlocking its hidden complexities and creating a drink that is even more enjoyable and has greater depth.”
Speaking on behalf of William Grant & Sons, Kirsten Grant Meikle said; “Our teams across the business are looking forward to working with Larkfire as we create new serves, host tastings, and introduce more people to whisky. It is a truly natural and premium product that compliments all our whiskies and provides a consistent and premium experience for consumers.”
Larkfire was launched after a study by Swedish chemists, Björn Karlsson and Ran Friedman in the Scientific Reports journal, helped prove that water boosts the concentration of flavour compounds at the surface of whisky, enhancing the flavour.
A percentage of Larkfire sales flow back into the Outer Hebrides via a partnership with The Stornoway Trust – the community landlord that looks after 69,000 acres of land on the Isle of Lewis, where the water is sourced.