KP Snacks, Official Team Partner of England Cricket and Official Partner of The Hundred, has launched a massive summer cricket-themed on-pack promotion: “Catch and Win”.
The new promotion offers consumers the chance to win £20,000 with daily cricket prizes also up for grabs and runs across runs across 61 SKUs in a variety of pack formats from popular, well-loved KP Snacks brands including: Hula Hoops, KP Nuts, Tyrrells, McCoy’s, Pom-Bear, popchips and Skips.
Live from 25 May to 23 August, the on-pack offers a simple, instant-win mechanic, with exciting prizes including tickets to The Ashes in 2027 and The Hundred in 2026, with England Cricket Store vouchers and cricket sets also on offer. Through its partnership with the ECB, KP Snacks has a strong presence across all formats of cricket, with Tyrrells, KP Nuts, Hula Hoops and Whole Earth featuring as shirt partners for England’s Test, One Day International, IT20 and training kits respectively. These four iconic brands also join McCoy’s, Pom-Bear, Skips and popchips to feature on The Hundred team shirts.
“We are thrilled to be celebrating our exciting cricket partnerships with the launch of the brand new ‘Catch and Win’ promotion,” said Kevin McNair, Marketing Director at KP Snacks. “With great cash and cricket-themed prizes up for grabs, the promotion is set to engage and disrupt shoppers, driving brand visibility alongside awareness of our partnership with England Cricket and The Hundred. This also fuels our ‘Everyone In’ mission, encouraging more people to get involved and get active, supporting healthier lifestyles by making the sport more accessible for all.”
The latest promotion is part of KP Snacks’ commitment to getting more people active, in line with its “Everyone In” initiative. Through this, KP Snacks is improving access to cricket, making it easier for communities to play and engage with the sport.
KP Snacks' portfolio is experiencing strong growth at +2.5 per cent, outpacing the overall CSN category (+0.5 per cent). Brands featured in the Catch and Win on-pack promotion are showing positive year-on-year value growth including Pom-Bear at +14 per cent, Hula Hoops at +5.5 per cent, Tyrrells at +4 per cent, and McCoy's at +6.2 per cent.