In the lead up to Christmas, KP Snacks is driving awareness of its premium crisp brand Tyrrells with a new festive campaign. Running until the end of the year, the campaign features across OOH, social media and print channels to disrupt and engage consumers by tempting them with a taste of Tyrrells indulgence.
The campaign strapline, “Deck the bowls with something Tyrrellbly Tyrrellbly Tasty” features across all print and OOH advertising, spotlighting the excellent taste and quality of Tyrrells crisps, while establishing the brand as the perfect snack for festive occasions. Drawing on the classic Pathé imagery that consumers associate with the Tyrrells brand, the campaign delivers a playful and unique creative, including engaging, tongue-in-cheek videos for social media.
“As a leader in the Premium snacking segment, known for its quality and flavour, our Tyrrells range makes any Christmas occasion feel more special," said Marketing Manager Jane Jones. "Through our new campaign, we are aiming to remind consumers of Tyrrells’ strong credentials, driving sales and penetration by encouraging shoppers to engage with the brand.”
Worth £69.6m, Tyrrells has over 90 Great Taste Awards across the range. Featuring classic and popular flavours including Lightly Salted, Sea Salt & Cider Vinegar and Mature Cheddar & Chive, the Tyrrells range is growing ahead of the Premium Snacking segment +12.9 per cent (vs +6.7 per cent).
