KP Snacks has unveiled its first-ever retailer video campaign, starring members of its SnacKPartners retailer forum, to raise awareness of Testicular Cancer Awareness month (April). Developed in support of KP Nuts’ partnership with Movember, the UK’s leading nut brand will use its influence and reach to raise awareness of the issue and urge retailers to prioritise their health.
As part of the partnership, KP Nuts has also produced limited edition 250g sharing packs, donating 10p from every pack sold to deliver a total donation of £50,000 for the Movember foundation.
Commenting on the campaign, Matt Collins, Trading Director, KP Snacks says: “Word of mouth is hugely important and influential amongst retailers, so we wanted to create a memorable campaign to make a real difference and remove the stigma attached to talking about testicular cancer. Testicular cancer is the most common cancer amongst young people with testicles, but highly treatable and highly curable when discovered early. Retailers are busier than ever, and we want to remind them to prioritise their own wellbeing while breaking down taboos and getting retailers talking about their health.”
