By Rob Salvesen, Head of Marketing, Kopparberg
Kopparberg Sweet Vintage is one of the clearest growth opportunities in cider right now. It doesn’t just take space on shelf – it drives genuine trade‑up and incremental spend.
Over the latest 52 weeks, Sweet Vintage has grown by £1.4 million (+56% year on year) and is now worth £3.4m in retail sales value, making it one of the fastest‑growing premium propositions in the category [Circana Market Advantage, All Outlets, 52w/e 21.03.26].
Sweet Vintage strengthens the premium end of the cider fixture at a time when shoppers are actively trading up for at‑home occasions. The range delivers bold, familiar fruit flavours with a higher‑ABV, more premium feel, bringing renewed relevance to a part of the category that’s often been overlooked, without feeling niche or difficult to choose.
Crucially, Sweet Vintage brings new shoppers into higher‑ABV cider. It attracts younger, flavour‑led drinkers while also encouraging existing cider consumers to trade up, rather than switch between similar options, driving incremental value rather than substitution.
The 500ml can format adds further appeal. It works perfectly for chilled, grab‑and‑go missions in convenience, while also suiting Big Night In occasions, where shoppers are happy to spend a little more for a premium experience.
This isn’t about adding another SKU. It’s about strengthening your premium offering, refreshing the fixture, and ensuring you’re set up to capture extra value from evolving shopper behaviour.