Ferrero UK is expanding its Kinder Bueno range with a new multipack format exclusively for the convenience and wholesale channel. The new £1.99 price-marked pack format includes five individually-wrapped bars in cardboard packaging, "delivering the taste that has made Kinder Bueno the UK’s number one countline brand".
Kinder Bueno continues to perform strongly, now worth £89m and growing three per cent in the last 12 weeks, with 77 per cent brand recognition across the UK. This launch presents retailers with a valuable opportunity to drive both top-up and take-home sales, while offering a trusted, best-selling brand in a new format that aligns with evolving shopper needs. From those looking to grab a treat on the go, to those planning a treat during the week, with its versatile format and premium positioning, the launch is designed to drive additional sales, encourage impulse purchases, and to bring something new to the fixture, helping retailers cater to both planned and spontaneous buying occasions.