Kestrel goes bold with Gold

Kestrel Super Premium Lager was awarded a gold medal at this year’s International Beer Challenge, silver at Scottish Beer Awards

Brewed for the bold, Kestrel Super Premium lager is an award-winning brew with a rich Scottish heritage. The UK’s best-selling nine per cent abv canned lager has once again been recognised as exceptional quality, receiving a gold medal at this year’s International Beer Challenge awards. A renowned mark of quality, recognised throughout the industry, these medals are awarded based on blind taste tests completed by a panel of expert judges.

The lager also received a silver medal at this year’s Scottish Beer Awards, where thirty expert judges from the UK brewing industry tasted and sampled over 300 beers in 16 beer categories. They marked quality, appearance, and flavour without any prior knowledge on the names of brewers, branding or labels. Only the beer type was known.

Kestrel super premium lager has recently been refreshed with a bold new look, its traditional packaging style being replaced with one more contemporary in design. This must-stock product has also been joined by two new variants, which both incorporate the new branding style.

“Kestrel has been going from strength to strength. We know the recipe, ingredients and brewing method used to create Kestrel Super Premium lager are special, and having the product quality recognised by the IBC is a fantastic acknowledgement of the brewing credentials and taste of Kestrel beer.” said Nigel McNally, MD of Brookfield Drinks, which has the distribution rights to Kestrel in the UK.

Kestrel remains a key brand for convenience retailers throughout the UK, especially those that are looking to stock products which will help them keep a competitive edge. The new range is available throughout the UK and includes a premium lager at 4.6 per cent abv and an extra premium lager at seven per cent abv. All variants are available in 500ml cans.