Kestrel Beer has renewed its partnership with Santa Pod Raceway for a further two years, continuing as both an official beer partner and lane sponsor at the UK's premier drag racing venue.
The agreement comes as both organisations approach major milestones, with Santa Pod celebrating its 60th anniversary in 2026 and Kestrel Beer marking its 50th anniversary the following year.
Under the renewed deal, Kestrel branding will continue to feature prominently across the Bedfordshire venue, while racegoers will be able to purchase the brand's beers throughout the season. The partnership will also see Kestrel maintain its lane sponsorship presence at the raceway's events.
Santa Pod Raceway hosts more than 60 events each year, ranging from FIA European Championship drag racing competitions to lifestyle festivals, providing brands with access to a dedicated motorsport audience.
Caroline Holden of Santa Pod Raceway said the anniversary years provided an ideal backdrop for the continued collaboration.
"We're delighted to be extending our partnership with Kestrel Beer at such a special time for both brands," she said. "Celebrating 60 years of Santa Pod alongside Kestrel's 50th anniversary creates a unique opportunity to tell a shared story of heritage, longevity and loyal communities. Kestrel has become a familiar and valued part of the Santa Pod experience, and we’re proud to continue building on that relationship."
Kestrel rangePhoto: Handout
Joel McNally, senior brand manager for Kestrel Beer, said the partnership allowed the Scottish lager brand to remain closely connected to the drag racing community.
"Santa Pod Raceway is an iconic venue with a passionate and dedicated audience, making it a perfect fit for Kestrel," he said. "As we celebrate our 50th anniversary in 2027, continuing this partnership allows us to stay connected with a community that shares our appreciation for performance, authenticity and great experiences."
McNally added that Kestrel has strengthened its involvement in the sport through its documentary series, Behind the Wheel, which focuses on racers at Santa Pod. Following the launch of the first series, a second series is scheduled to be released in summer 2026.
The extended partnership will see Kestrel continue to support some of Santa Pod's biggest events as the venue celebrates six decades at the forefront of European drag racing.