Kellogg has announced that it has reduced the sugar and salt content by 18 per cent and 23 per cent respectively across all its cereals, whilst also increasing fibre by 20 per cent. Furthermore, in its children’s cereals, sugar has been reduced by 36 per cent, salt by 37 per cent, and fibre has increased by 52 per cent.
The cereal and snacking brand, which committed to reducing salt and sugar across its product range in 2011, has commissioned eight up-and-coming artists from around the world to create a series of pieces made entirely out of salt and sugar to celebrate the milestone achievement.
These will form the Kellogg’s Reductive Art Exhibition – A Story of Salt and Sugar. Pieces in the exhibition include a 3D breakfast table spread created by Tim Simpson and sculpted out of 50kgs of salt, as well as a recreation of Van Gogh’s famous self-portrait by Q Devine, created using 12,000 sugar cubes.
The final exhibits use over 200kg of sugar and salt – the equivalent to two adult gorillas.
“People today want more from companies like ours. They not only expect food to taste good, but to do a world of good too,” a spokesperson at Kellogg’s commented.
“We’re committed to helping address Europe’s chronic lack of fibre by ensuring all of our breakfast foods are either a source of high in fibre by the end of 2023. As a result, all our children’s cereals are now classified as non-HFSS in the UK. We’ve achieved all of this without using artificial sweeteners, flavours or changing our recipes too much to ensure that our food continues to taste great.
“As part of our continued efforts to support consumers in making healthier food choices we created The Kellogg’s Reductive Art Exhibition – an art installation to help visualise the amount of sugar and salt that has been removed from our cereals.”
‘The Kellogg’s Reductive Art Exhibition - A Story of Salt and Sugar’, opens to the public on 8 and 9 September at the gallery@oxo. The one-of-a-kind experience will include a variety of sugar and salt sculptures, salt sketches and salt animations all created by an array of well-known artists including Quentin Devine, Gala Bell, Bashir Sultani and Tim Simpson.
Nestlé and Formula 1 announced a worldwide partnership, making KitKat the official chocolate bar of Formula 1.
This multi-year collaboration is Nestlé's largest global brand partnership to date, signaling the ambition to reach a wider audience and achieve a higher rate of global growth.
With an estimated fanbase of 700 million fans worldwide, F1 is growing in popularity including with a younger and more diverse audience. The collaboration will officially launch during the 2025 season, marking the 90th anniversary of KitKat and the 75th anniversary of F1. It will then expand across the world throughout 2026.
F1 enthusiasts can look forward to consumer activations, promotional prizes (such as tickets and merchandise) and immersive fan zones at select Grands Prix, with trackside branding, and cheerful, light-hearted content.
"Formula 1 is a global phenomenon with a rapidly growing, diverse fanbase, especially among younger adults," said Bernard Meunier, head of strategic business units and marketing and sales at Nestlé.
"With its global reach and packed schedule, F1 offers KitKat the perfect platform to remind everyone to make time for a break. We’re excited to bring our signature sense of fun to this thrilling sport and to create memorable experiences for fans around the world."
Emily Prazer, chief commercial officer at Formula 1, said: "We’re delighted to have such a globally recognised and fun brand as KitKat joining us as a partner. They’re universally loved and we can’t wait to see the fantastic experiences they’ll be bringing to our fans at the track and the new audiences they’ll introduce to the sport."
Kingfisher Drinks, the world alcoholic beverage company, has announced the launch of Kingfisher Ultra, a super-premium world beer with an ABV of five per cent, which is now available for convenience retailers to stock.
Kingfisher Ultra was launched in India fifteen years ago and is now one of India’s fastest-growing beer brands with a compound annual growth rate of 20 per cent between 2021-2023. Crafted with only the finest hand-picked malts, resulting in a strong but balanced profile, Ultra is brewed with a six-step filtration process and no additives, giving the liquid a beautiful natural golden hue. The distinct and stylish clear glass bottle and unique pull-crown lid cement the premium look and feel.
Consumers are generally drinking less but better these days, so Ultra responds to that need perfectly. In India, the brand has built its reputation on tapping into premium associations, such as sponsoring premium festivals like the Sunburn festival in Goa, as well as fashion shows and other top end events which typically attract more affluent consumers who appreciate the finer things in life and are willing to spend more.
“We are delighted to introduce Kingfisher Ultra to the UK market," said Andy Sunnucks, Senior Brand Manager. "Those who have been lucky enough to try it in India will know that it is the gold standard! In fact, since launching in its home market back in 2009, Kingfisher Ultra has taken India by storm, becoming a bedrock of premium occasions, so we’re excited to confirm that it’s now the UK’s turn! Imported directly from India, Ultra really hits the spot with its light crisp taste and smooth finish and is the perfect addition to our growing Kingfisher portfolio. A year ago, we introduced Kingfisher Zero into the no and low category, so along with the original Kingfisher Premium, Kingfisher Ultra will complete our offer which now suits a wide range of consumer tastes.”
Müller Yogurt & Desserts said it is converting its iconic Corner yogurt pots from white to clear plastic, as the business works to halve the environmental impact of its packaging by 2030.
The majority of Müller Corner and Müller Bliss Corner yogurt pots have already converted, with the remaining volume taking place by the end of 2024.
The introduction of fully recyclable clear pots facilitates the retention of the material for reuse again within the food sector.
As the business targets a ‘closed loop system’, by converting almost 50 per cent of Müller’s branded yogurts to clear PET, the move could boost the availability of rPET in the UK by over 3,000 tonnes per annum, further reducing industry requirements for ‘virgin’ plastic.
“The foods we eat can have a major impact on our planet and the people in it. As one of the most chosen FMCG brands in Great Britain, we have the scale to deliver meaningful change towards a circular economy,” Richard Williams, chief executive at Müller Yogurt & Desserts, said.
“By making this change, the industry could benefit from increased availability of rPET, while reducing the demand for additional virgin plastic.”
Müller UK & Ireland targets on average 30 per cent recycled content in its plastic packaging by 2025, and the business has also confirmed that it is aiming to add recycled content into its clear corner yogurt pots by the end of 2025.
With Müller Corner seeing 11 per cent value growth year on year, and 78 per cent of shoppers preferring a clear Müller Corner pot to a white pot, the move is expected to drive further category growth.
The move follows the launch of Müller’s redesigned branded yogurt and desserts packaging, created to make it more distinctive, cohesive and easy to find and buy.
Müller has also recently completed a project to switch all of its coloured milk bottle caps to clear, increasing the availability of rHDPE (Recycled High Density Polyethylene) on the market by 1560 tonnes.
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A view of Zoa Energy Drinks during the Food Network New York City Wine & Food Festival on October 14, 2023 in New York City
Molson Coors Beverage Company on Thursday announced that it is taking a majority ownership stake in Zoa, the better-for-you energy brand co-founded by Dwayne ‘The Rock’ Johnson, Dany Garcia, Dave Rienzi and John Shulman.
Molson Coors said taking a majority stake will allow it to lead the entirety of Zoa’s marketing, retail and direct-to-consumer sales and development. The deal represents one piece of Molson Coors’ strategic ambition to expand its total beverage portfolio.
Molson Coors and Zoa first struck a partnership when the brand launched in 2021, and Molson Coors increased its stake in Zoa last September while also assuming a presence on Zoa’s board of directors.
“We’re building a winning portfolio that offers consumers choices across a wide range of occasions, and non-alc is a key part of that strategy,” said Molson Coors chief commercial officer Michelle St. Jacques.
“Zoa opens the door for us to participate in more parts of the day and incremental opportunities beyond our core business. We’ve built a strong foundation with Zoa over the past three years and we see a ton of opportunity for this brand to achieve its next stage of growth and scale.”
Zoa boasts a repeat purchase rate of 50 per cent and attracts new consumers to the energy category, with 30 per cent of Zoa buyers new to this space. The brand’s direct-to-consumer business is also a significant driver of sales and consumer visibility, including the brand’s position as a top 10 energy drink brand on Amazon.
As Zoa enters its next phase, Johnson will remain a visible face of the brand through the ‘Big Dwayne Energy’ campaign, social media amplification and more.
“Since day one, Molson Coors has shared our passion for Zoa Energy, and as a partner, they’ve been pivotal to bringing new consumers into the energy space with Zoa and keeping them coming back,” said Johnson.
“Zoa is all about crafting drinks that help our loyal and growing consumers show up as their best selves every day, and Molson Coors’ commitment to the brand will give it an enormous amount of firepower in the next phase of growth.”
Mondelēz International has on Thursday announced that its Cadbury core sharing bars, manufactured in Bournville and Coolock and sold in the UK and Ireland, will be wrapped in 80 per cent certified recycled plastic packaging, which can be attributed to plastic sourced from advanced recycling technology.
This move is the result of a collaboration with Amcor, a global leader in developing and producing more sustainable packaging solutions and Jindal Films, an industry leader in the development and manufacture of recyclable films designed for flexible packaging.
Starting from 2025, in a phased approach, the project aims to cover approximately 300 million sharing bars across the UK and Ireland Cadbury core tablet portfolio. The move will see the highest percentage of recycled flexible plastic used within the Cadbury brand globally.
As part of this effort, 80 per cent of the plastic used in the packaging can be attributed to recycled plastic through mass balance and ISCC (International Sustainability and Carbon Certification) PLUS certification.
Consumers can also access a new platform via an on pack QR code to find out more about the sustainable packaging journey the Cadbury brand is taking and a consumer-friendly explanation about mass balance. The platform also features the Recycle Now locator from WRAP, enabling consumers to check local collection and recycling points for a wide range of packaging materials.
“This is the latest move in our journey to increase our use of post-consumer recycled plastic across our Cadbury tablets portfolio in the UK&I.” said Louise Stigant, SVP and UK&I managing director, Mondelēz International.
“We remain focused on our long-term aim to offer more sustainable packaging, in particular flexible plastic packaging using advanced recycling technologies. For us this is based around a three-part approach aimed at reducing our packaging, evolving, and designing our packaging to be recyclable and improving systems by supporting the development of UK infrastructure and capabilities to collect, sort and recycle it back into food contact packaging.”
Amcor’s AmFiniti solution converts post-consumer plastic waste into new products, providing Mondelēz International with a packaging solution that is made using 80 per cent certified recycled plastic. This innovative process uses advanced recycling material (ARM) that is suitable for food-grade applications.