A first-of-its-kind, Government-funded hydrogen demonstration has been completed at a Kellogg’s factory in the UK, making it the first food manufacturer in the country to produce cereal using this method.
The three-week demonstration, part of the HyNet Industrial Fuel Switching programme, replaced fossil fuel gas with hydrogen to power the toasting oven at the factory. The hydrogen fuelled process successfully produced Corn Flakes, Bran Flakes, Special K and Rice Krispies.
This comes after Kellanova UK was selected to receive £3 million funding by the Department for Energy Security and Net Zero in 2023.
The HyNet Industrial Fuel Switching Two programme is funded through the UK Government’s £55m Industrial Fuel Switching Competition, as part of the £1bn Net Zero Innovation Portfolio (NZIP).
The demonstration showcased the role that hydrogen can play to support industry decarbonisation, and forms an important part of the manufacturer’s commitment to reducing greenhouse gas emissions, as part of its Better Days promise.
As of the end of 2024, Kellanova has achieved a reduction of 54 per cent in Europe for its scope one and two greenhouse gas emissions, putting it well on track towards its commitment of a 63 per cent reduction in scope one and two emissions across its European operations by the end of 2030.
As well as showcasing the potential of hydrogen in food manufacturing, the demonstration also provided key learning and upskilling opportunities to employees.
“The production of our cereal using hydrogen is an exciting first for us," said Sam Bistiaux, Vice President of Manufacturing at Kellogg manufacturer Kellanova. "It’s a significant moment for our people, our operations, and the industry as a whole as it demonstrates the potential of investing in low carbon fuels to drive decarbonisation. We are excited to be at the pioneering edge of this process, with the technology still in its infancy, and the long-term potential truly transformative.
“As we look to continue reducing our carbon footprint, we hope that sharing examples of best practice and learnings from the demonstration can equip other businesses with the confidence and know-how to do the same, so that we can take urgent and collective action towards a greener future.”
David Parkin, Chair of the HyNet Alliance, added: “It’s been fantastic to see the results of this demonstration, as part of HyNet’s Industrial Fuel Switching 2 programme, and to see the positive impact investment in hydrogen could have for industry, society, and the planet. ”
Kellogg’s factory powers breakfast with pioneering hydrogen-fuelled manufacturing demo

Government-Funded HyNet Industrial Fuel Switching Programme
By Andy MarinoFeb 24, 2025
Andy Marino
Andy was born in London just in time to see England win the World Cup, and much later began his career in academia, gaining a PhD in American Literature and lecturing at several universities, including Maryland and Gothenburg in Sweden, and pursuing a sideline in sheep-farming before moving back to London and becoming a literary agent and TV documentary-maker (working for various broadcasters and making series such as the BBC’s Monsoon Railway, set in Bengal).
He has written several biographies, including the Second World War story American Pimpernel, and became the official biographer of India’s Prime Minister (then Chief Minister of Gujarat) publishing Narendra Modi, a Political Biography (Harper Collins).
Andy joined Asian Media Group in 2018, his first “proper” job, and has been there ever since, believing that, while trade journalism might not save the world, it might just save journalism.

