JUUL secures Booker listing

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JUUL Labs has entered into an agreement with Booker to list its product range.

The vaping major said the deal will help  more independent retailers to access JUUL products, which will be available in Booker branches with a tobacco room, numbering around 130 depots.

“The agreement with Booker not only gives thousands of unaffiliated retailers access to JUUL but also Booker’s symbol group customers,” said John Patterson, sales director of JUUL Labs UK.

“Many Premier, Londis and Budgens stores will already stock JUUL products but this agreement will make re-stocking and delivery easier as they will be able to order through their Booker accounts.”

Booker customers who purchase JUUL products will have to comply with JUUL Labs’ Challenge 25 age-verification policy.

Patterson also informed that JUUL Labs will be providing a range of point of sale solutions for retailers – from hanging parasite units which hold eight JUUL products to vape walls that provide a total vaping category solution.

“We realise that retailers are at different stages in their vaping offer and have limited space in-store. We have therefore invested in a range of display units from counter top units to permanent FSDUs to offer retailers a solution depending on their requirements and budgets,” he said.

He added that the company will work with retailers to grow awareness of the category.

“JUUL is the number one growth driver in the ENDS (Electronic Nicotine Delivery Systems) category and is already a leading closed pod system in the UK despite only having a fraction of the weighted distribution of more established brands so we know that where-stocked, JUUL is driving category sales.

“Now that JUUL has widened its distribution on a national level, we will be working with wholesalers and retailers to ensure that retailers have a greater understanding of the category, its potential and how it can drive footfall for them.”

The JUUL range listed in Booker will be: JUUL Starter Kit (JUUL device, USB Charger and four JUULpods), JUUL Single device and five 18mg/ml JUULpods refill packs (Golden Tobacco, Glacier Mint, Mango Nectar, Royal Creme and Alpine Berry).