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    JTI unveils new design and flavour for Nordic Spirit

    JTI has introduced a new flavour to its Nordic Spirit range, along with new design and as price mark packs for the leading tobacco-free nicotine pouch brand.

    An Elderflower variant in a 6mg and 9mg strength will join the Mint and Bergamot Wildberry flavours in the range.

    Key changes to the design include enlarging the brand name, in particular ‘Nordic’, to emphasise the product’s deep connection to its Swedish heritage. Additionally, the varying strengths are now represented with four hexagons in line with other products in the category for consistency and ease for the customer.

    The PMP format will make purchasing decisions easer for shoppers, and help drive sales, the brand added.

    Stephane Berset, JTI UK head of marketing, commented: “Since its launch in 2019, we have seen Nordic Spirit go from strength to strength as more adult smokers and vapers look for alternative nicotine products.

    “This rapidly evolving category, already worth £380,410 a month, presents retailers with a huge profit opportunity, and we would urge retailers nationwide to incorporate Nordic Spirit into their offering as the category continues to flourish.”

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